ACC Holds Groundbreaking of the BMW Bonifacio Global City Showroom
Asian Carmakers Corporation (ACC), the official importer and distributor of BMW cars in the Philippines, continues to celebrate its Decade of Leadership in the luxury vehicle segment with the groundbreaking of its biggest and most modern showroom in the country, the BMW Bonifacio Global City.
“We are proud to announce the establishment of BMW Bonifacio Global City through this groundbreaking event. This is testament to BMW’s continued leadership, our pioneering innovation in the automotive industry, and strengthened confidence in the growing Filipino market,” said Maricar Parco, ACC President.
State of the art design puts the BMW Bonifacio Global City at par with the global architectural standards of BMW. Housed in a 23-storey building at the corner of 3rd Avenue and 27th Street, BMW establishes its presence in one of the country’s major business districts. The BMW Bonifacio Global City comprises almost 2,000 sqm area that is capable of holding as many as 20 cars and different service facilities to deliver heightened customer experience providing utmost quality of service that is proudly BMW.
Planned optimally designed specialty areas include the BMW Lifestyle Section to provide brand enthusiasts an extensive selection of BMW lifestyle pieces ranging from clothing and novelty items to accessories and sports merchandise. The Isetta Bar, inspired by BMW’s iconic micro-car from the 1950’s, will also give guests the option to enjoy their visit by having a leisure lounge complete with a refreshment bar. All facets and details in the showroom – from visual displays, illumination design, to each piece of furniture – are meticulously handpicked by the BMW team to ensure that customers will relish nothing less than world-class experience every time they visit the showroom.
Complementing BMW’s thrust on green mobility, sustainability and innovative technology, the building that will house BMW Bonifacio Global City is envisioned to attain LEED Certification, an internationally recognized green building program which evaluates environmental systems in infrastructures. Different features to reduce energy consumption are harmoniously integrated into the building’s design encouraging eco-friendly activities and minimizing the company’s carbon foot print.
The BMW Bonifacio Global City is the 9th BMW showroom in the country and is envisioned to be completed by 2015. With the establishment of the showroom, BMW raises the bar in the industry by further expanding its dealership network in the luxury vehicle market.