Datsun launches bargain-priced MPV in Indonesia

Datsun, the brand name resurrected by Nissan for its emerging-market lineup of inexpensive vehicles, has just unveiled its second model in Indonesia. Unimaginatively called the Datsun Go+ (the first car, a B-begment sedan, is named the Go), the vehicle is a 5+2 MPV with a similar footprint to the Toyota Avanza, Chevrolet Spin, and the company’s own Nissan Grand Livina (which is by no means grand.)

The car has apparently been tailored primarily for the Indonesian market, the second-biggest in the ASEAN region.

“With the return of the Datsun brand, we are changing mobility. And we’re ensuring greater access to the pride, independence and opportunities that car ownership provides. It’s exciting to know that, for many Indonesians, the first new car they buy will be a Datsun,” said Carlos Ghosn, Nissan Motor Co., Ltd. President and CEO, during the unveiling.

Datsun describes the car as a “movable cozy family lounge able to accommodate all family members in one car for the journey.”

The Go+ is a typical one-box MPV design with what Nissan calls “sleek, dynamic silhouette and strong shoulder line.” The front end looks virtually identical to the sedan’s and hatchback’s. The car can be specified with five or seven seats. A mobile docking station will help integrate smart phones into the car’s electronics.

Go+ is powered by a 1.2-liter engine and 5-speed manual transmission. Dimensions are a compact 3995mm length x 1635mm width. The 2450-mm wheelbase helps provide a more spacious interior.

Datsun has ambitious plans for Indonesia, as it targets to account for 50% of the total Nissan Motor Sales in the country by 2016. Price point is below 100 million Indonesian rupiah, or 382,000 Philippine pesos. As with the Philippine market, there are apparently hardly any good vehicles at that price point in Indonesia.

Datsun also announced that the Go hatchback will also be marketed in Indonesia. Both cars will be produced at Nissan’s Purwakatra factory, 80km east of Jakarta. Nissan Motor Indonesia sold about 68,000 units in 2012, for a market share of 6 percent. The company aims to produce 250,000 units annually by 2016.