Volkswagen Philippines announces prices for first four models

Volkswagen Philippines, aka Ayala Automotive Holdings Corp., has announced prices for the first four cars in its lineup; the Beetle’s pricing remains to be seen. None may accurately be called a ‘People’s Car’ based on pricing, as the cars seem to be priced noticeably higher than their Japanese and Korean (and even French) rivals.

But we will reserve our judgment on value and price parity until we experience the quality and features of the cars. Here’s the initial SRP from VW:

Model                      Torque       Power      Transmission      SRP        

Jetta 2.0 TDI       280Nm      110Ps       5MT                P1,295,000

Touran 2.0 TDI   280Nm      110Ps       6DSG                1,775,000

Tiguan 2.0 TDI   320Nm      140Ps      6AT                   2,109,000

Touareg V6 TDI 550Nm      245Ps      8AT                  4,290,000

VW will launch this weekend at the Greenbelt Park, with the new Golf, Passat, and Scirocco also on display to test public reaction.

Here’s the full release from VW:

Ayala Automotive Holdings, Corp. (AAHC), through its wholly-owned subsidiary, Automobile Central Enterprise, Inc. (ACEI), is more than ready to welcome back Volkswagen to the Philippine market.

“We have been preparing and finalizing plans in order to make sure that the brand is successfully launched. The timing is very conducive and the strapline of VW has always been to become the vehicle of choice for every consumer. We feel that with the introduction of a variety of models as well as the construction of multiple dealerships, complemented with excellent & efficient aftersales service, Volkswagen offers the right choice to the discerning Filipino customers”, says Mr. John Philip Orbeta, chairman and president of AAHC.

One of the most anticipated comeback brands in the local automotive industry, Volkswagen has set the stage for a major launch event. Dubbed as the “People’s Car Celebration”, the event will kick-off on September 28-29 at the Ayala Greenbelt Park.

The weekend event will showcase the various facets of the Volkswagen brand through special booths all over Greenbelt, such as Brand and Heritage gallery, Think Blue photo booth, mini-concerts at the Volkswagen Plaza, Racing Pavilion, and Innovations Zone.

Display cars will be scattered all over the Greenbelt Park and Ayala Museum that will include world models Scirocco R, Golf MK7 and Passat. Various models that will be available to Philippine market will be prominently displayed: 21^st century Beetle, Jetta, Touareg, Touran and Tiguan.

Sales reservation will start on September 28, 2013 at the Volkswagen BGC, the first dealership located along 28th Street, Bonifacio Global City, with the initial offering of the following models:

Model                      Torque       Power      Transmission      SRP        

Jetta 2.0 TDI       280Nm      110Ps       5MT                P1,295,000

Touran 2.0 TDI   280Nm      110Ps       6DSG                1,775,000

Tiguan 2.0 TDI   320Nm      140Ps      6AT                   2,109,000

Touareg V6 TDI 550Nm      245Ps      8AT                  4,290,000

The highlight of the People’s Car Celebration is a special game where the winner will bring home a 21^st Century Beetle.

For more details about the People’s Car Celebration, visit www.timeforvolkswagen.com or www.volkswagen.com.ph