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Detroit 2104: Ford launches all-new F150

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Ford launched the all-new F150, which the company calls the toughest, smartest and most capable F-150 ever. It is the most significant launch for the company for the year, as the truck is its best-selling vehicle, as well as America’s, for the past 32 years. The truck is built with more high-strength steel in its boxed ladder frame, and uses aluminum for its body panels for weight savings and better resistance to dents. Ford says up to 311kg has been shaved off the curb weight.

The truck packs in more features and uses more electronics than ever, including a 360-degree bird’s eye exterior view camera, integrated loading ramps, LED headlamps, trailer hitch electronic assist, remote tailgate release, integrated tailgate step, LED-lit cargo box, and rear underseat storage.

Safety features include radar-monitored adaptive cruise control, lane keeping camera, curve control that can brake the truck when going into a corner.

New F-150 is powered by a 2.7-liter EcoBoost, 3.5-liter V6, 3.5-liter turbocharged EcoBoost, and of course the 5.0-liter V8. Auto start stop and active grille shutters help cut fuel consumption.

The F-150 will continue to be manufactured at Ford’s Dearborn Truck Plant in Dearborn, Michigan, and Kansas City Assembly Plant.

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