Ford Philippines Announces Top 6 EcoSport Urban Discovery Finalists
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March 25,2014
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The results are in, and now six lucky contestants are just one step away from taking part in the most epic urban adventure with the one-of-a-kind urban SUV, the all-new Ford EcoSport.
In anticipation of the arrival of the all-new Ford EcoSport in the Philippines, Ford launched ‘EcoSport Urban Discoveries’ last January 2014, a new interactive campaign designed to engage Filipino consumers to share their own urban discoveries around the metro and why the all-new Ford EcoSport is the ideal vehicle to get there.
Together with EcoSport ambassadors Bogart the Explorer and Petra Mahalimuyak, Ford went on a journey to search for various urban discoveries around the Philippines.
From January 3 to 30, 2014, Ford received hundreds of Urban Discovery entries, and after an extensive voting process, a panel of Ford representatives selected the top 30 entries. The participants who entered the top 30 entries then submitted a video explaining what makes them a suitable finalist to have an Urban Discovery adventure with the Ford EcoSport.
The search was narrowed down to the top six finalists, and each took the all-new Ford EcoSport on a road trip to showcase their favorite urban discoveries around the Philippines. Meet these finalists and watch their video through the following links:
- Deb – Urban Discovery: Azumi Boutique Hotel
Link: https://ecosportdiscoveries.com.ph/finalists/deb/
- Carla – Urban Discovery: Little Saigon Big Bangkok Food Truck
Link: https://ecosportdiscoveries.com.ph/finalists/carla/
- Gino – Urban Discovery: Felipe & Sons
Link: https://ecosportdiscoveries.com.ph/finalists/gino/
- Jake – Urban Discovery: Cultural Center of the Philippines (CCP)
Link: https://ecosportdiscoveries.com.ph/finalists/jake/
- Raymond – Urban Discovery: UP Sunken Garden
Link: https://ecosportdiscoveries.com.ph/finalists/raymond/
- Thea – Urban Discovery: 2nd’s
Link: https://ecosportdiscoveries.com.ph/finalists/thea/
A panel of Ford representatives will score each entry according to the video’s engagement and popularity on social media as well as its overall creativity. In the end, only one finalist will win the grand prize of a unique 60-day Urban Adventure with the all-new Ford EcoSport.
Announcement of the grand prize winner will be on the opening day of the Manila International Auto Show on April 3, 2014.
The all-new EcoSport in the Philippines
Making its much-anticipated debut earlier this year, the all-new Ford EcoSport is designed as an urban sport utility vehicle, combining the maneuverability and fuel efficiency of a compact car with the versatility and spaciousness of an SUV.
Be one of the first to drive the urban SUV and reserve now at your nearest Ford dealership.
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