Toyota hits another sales milestone, breaks 8-K mark

MANILA, Philippines—Toyota Motor Philippines (TMP) bared that it set a new sales record after it surpassed 8,000 units in March. Sales soared to 8,840 units, the highest any manufacturer in the country has ever registered.

This record-breaking run was led by the sustained sales of the best-selling Toyota vehicle, the Vios, at 2,290 units. This growth in sales was further reinforced by the newly introduced models in the first quarter such as the all-new Corolla Altis, the new Innova and the new Wigo.

“We are overwhelmed and grateful for the patronage our customers show toward our vehicles most especially toward our CKD models, the Vios and the Innova. This record-breaking sales performance is indeed proof of the trust and loyalty our customers have shown to our brand. I would like to thank the public—for this feat would not be possible without them. Their faith in our brand inspires us to continuously give our best and move forward with even better products and services,” TMP president Michinobu Sugata said in a statement.

On a year-to-date basis, TMP continues to remain strong in the passenger car segment (8,340 units), commercial vehicle segment (14,383 units) and in overall sales. All told, TMP experienced a growth of 34 percent in total sales with 22,828 units.