4-day Chevrolet Motorama captivates thousands

MANILA, Philippines–Chevrolet Philippines-The Covenant Car Co. Inc. (TCCCI) rocked the SM Mall of Asia for the fifth time in a row as thousands of Chevy enthusiasts flocked to the 2014 Chevrolet Motorama event last Oct. 9 to 12.

Showcasing the American automobile brand’s constantly evolving products, passion and creativity in engineering great automobiles, auto fanatics young and old experienced the Bowtie brand in Chevy’s grandest motorshow event of the year.

The four-day event served as the launch pad of Chevrolet Philippines’ three-month Motorama sales campaign. The Motorama also featured the unveiling of the first-ever “Transform Your Ride: Chevrolet Dealer Build-off” competition, the all-new Chevrolet merchandise collection at the Chevy Shop, Chevrolet’s exciting product lineup, easy ownership promos and more.

“The Chevrolet Motorama 2014 is particularly significant for us at The Covenant Car Co. Inc. because it also marks our fifth year as Chevrolet Philippines. This annual event allows us to engage with our audience by showcasing Chevrolet’s brand heritage, the exciting cars we have on offer and the array of high-quality Chevrolet products and services,” said Lyn M. Buena, TCCCI marketing services division senior vice president and director.

Top executives from General Motors Southeast Asia Operations led by Tim Zimmerman (Southeast Asia Operations), Tadashi Wakamatsu (general director of General Motors Southeast Asia) and Chee Sing Cheong (director for export and distributors operations, General Motors Southeast Asia) flew in to join the fun as Chevrolet Philippines celebrated its five successful years under the management of TCCCI as exclusive importer and distributor of Chevrolet vehicles and parts in the Philippines.

Growing sales

TCCCI announced that sales for the Chevrolet brand have grown by 41 percent on average each year since it began operations in October 2009. To date, TCCCI has sold more than 20,000 Chevrolet vehicles in the Philippines, rising from the 12th spot in 2009 to eight overall in the market. They also posted a record-setting performance with a total of 5,954 units sold from January to September 2014, a 73.5-percent gain over the same period last year.

Leading the show was the first-ever “Transform Your Ride: Chevrolet Dealer Build-off” competition. Showcasing Chevrolet customization at its finest, the Transform Your Ride challenge succeeded in gathering an array of 16 customized Chevy entries from 14 Chevrolet dealerships.

Participating dealerships from Luzon, Visayas and Mindanao poured all their passion and creativity in “modding” up the coolest Chevy rides which were showcased at the event.

The Chevrolet Motorama became the ultimate Chevy Motorshow in the country as the brand exhibited classic Chevrolet trucks including a 1918 Chevrolet light delivery “Cowl Chassis,” which was the very first truck variant that Chevrolet has ever built; a 1955 Chevrolet pickup, which marked Chevrolet’s advancement in design; and the all-time American muscle car, the Chevrolet Camaro.

Also taking the stage was the latest line of Chevrolet automobiles which included the all-around utility vehicle (AUV) Chevrolet Spin, the midsize executive sedan Chevrolet Malibu, the power-packed turbo-diesel pickup Chevrolet Colorado truck and the award-winning and best-selling midsize SUV Chevrolet Trailblazer.

Cool and easy to own

To cap off the dazzling exhibit, the newly refreshed Chevrolet Captiva and Chevrolet Sonic LS variants made their debut and took the Motorama stage by storm with the coolest Chevrolet ownership promos.

Exuding a commanding presence with its signature dual port grill and iconic bowtie insignia at its center, the newly refined 2014 Chevrolet Captiva 4×2 with diesel engine is capable of producing a maximum of 161 horsepower and 400 Newton-meters of torque that provides impressive power and acceleration for overtaking maneuvers and climbing steep and challenging roads. The Chevrolet Captiva Diesel starts at P1,398,888.

Apart from its sporty exterior design, the Sonic subcompact sedan is equipped with a 1.4-liter Ecotec engine that offers dependable power and reliable engine performance. The Sonic now comes with a new LS variant that is offered for as low as P678,888. Other special sales promotion options at the Chevrolet Motorama were the P20,000 cash discounts on the Chevrolet Colorado.

The Chevrolet Motorama all-in low-down promo prices (including a free three-year LTO registration, a one-year comprehensive insurance and chattel mortgage) are as follows:

• Chevrolet Sonic LT Sedan – P78,000 all-in low down payment;

• Chevrolet Sonic LTZ HB M/T – P78,000 all-in low down payment;

• Chevrolet Sonic LTZ HB A/T – P98,000 all-in low down payment;

• Chevrolet Spin LTZ gas – P98,000 all-in low down payment;

• Chevrolet Captiva 4×2 diesel – P128,000 all-in low down payment; and

• Chevrolet Trailblazer 4×2 LT A/T – P228,000 all-in low down payment.

The all-in low down payment and discount offers are available at Chevrolet dealers nationwide until Dec. 31, 2014. Motorama promo offers are in partnership with PBCom, BPI Family Savings Bank and EastWest Bank.

To learn more about Chevrolet Philippines, visit www.chevrolet.com.ph or Chevrolet Philippines on Facebook.