Nadal to launch X-Men-inspired Kia Sorento at Australian Open
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November 30,2014
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SEOUL—Kia Motors recently announced details of a new collaboration with Twentieth Century Fox Home Entertainment to promote X-Men: Days of Future Past on Blu-ray, DVD and Digital HD and Kia’s sponsorship of the Australian Open 2015.
The partnership with Fox will see the unveiling of a special X-Men-inspired all-new Kia Sorento one week before the first major tennis championship of 2015—with Kia’s “superhuman” brand ambassador, tennis star Rafael Nadal, revealing the car.
In the run-up to the unveiling of the one-off model, Kia Motors is inviting fans of the X-Men franchise and the Korean car manufacturer to guess which X-Men character has inspired the car’s unique design. Visitors who go to the Kia Motors Facebook page at https://bit.ly/KiaXmen can guess from four iconic X-Men characters: Storm, Wolverine, Mystique and Magneto. Fans guessing correctly will be entered into a prize draw to win a DVD copy of X-Men: Days of Future Past.
Kia will release a video on its Facebook page and YouTube in mid-December showing Rafael Nadal teaming up with the X-Men and taking on the Sentinels, the robotic antagonists from the latest film in the X-Men franchise who are threatening the Australian Open 2015. To save the first Grand Slam tournament of the year, the X-Men and Nadal are helped by a Kia X-Car, which leads the attack against the Sentinels.
After its unveiling, the Kia X-Car will be on show at Melbourne Park throughout the tournament, which takes place from Jan. 19 to Feb. 1, 2015. The car will then be showcased in various international motor shows for the fans.
Unique style, new technologies
The all-new Kia Sorento was unveiled to the world earlier this year, boasting a unique blend of style, practicality and technology, and building on the success of the outgoing model.
The new model is quieter and more refined than ever before, with a higher quality interior, smoother ride and handling, and a range of new technologies. Already on sale in Korea, the all-new Kia Sorento will go on sale in overseas markets in early 2015—if it survives its fight with the Sentinels.
To find out more about the unique Kia X-Car, visit Kia Motors on Facebook: https://bit.ly/KiaXmen.
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