Motoring 2014: Suzuki launches two new models

MID-YEAR of 2014, Suzuki Philippines was already looking at increasing its sales for the whole year. It launched various models almost in succession, which the company hoped to spike sales.

In June, the company was hoping to increase by at least 1,000 units its 5,000 unit sales last year.

In earlier reports, Ferdie Lasan, Suzuki marketing manager, was quoted as saying that the brand’s sales grew by a 10th from last year. The first months this year, Suzuki had already reached a 10-12 percent higher than last year.

Suzuki Swift is dubbed as the brand’s “most-loved” compact car. It recently achieved a worldwide sales milestone of four million units since sales started in 2004. Suzuki celebrates the milestone after only 18 months since the Swift breached three million sales. Over the years, the Swift continues to be a favorite among motorists because of its safety, fuel efficiency, and maneuverability.

The brand’s model is one of the main drivers for the spike in growth locally and internationally.

Suzuki Philippines also hoped that Ertiga would contribute to the growth.

In July, it launched the Ertiga further beefing up its lineup of compact MPVs. The Ertiga, which Suzuki calls a “Life Utility Vehicle,” is a seven-seat wagon that reportedly combines the compactness and maneuverability of a hatchback, the style and comfort of a sedan, and the space and stature of a sport-utility vehicle (SUV). The Ertiga packs a 1.4-liter engine with 95 hp and 130Nm.

Suzuki sees the increasing demand for compact cars and it intends to focus its efforts in introducing more models in the Philippines. During the Philippine International Motor Show in September, it showcased its two models Swift and Ertiga.