BMW leads premium segment in PH

Asian Carmakers Corporation (ACC), the official importer and distributor of BMW in the Philippines, delivered a total of 722 units in 2014 to mark its 12th consecutive year of leadership in the local premium automotive segment. Through ACC, BMW registered an 11 percent increase in sales locally.

The BMW 3 Series Sedan was billed the top selling vehicle of the brand and the whole of the Philippine luxury segment with more than 240 units sold. The Sports Activity Vehicles (SAV) BMW X3, BMW X5, and BMW X1 were also key drivers in the premium car brand’s sustained growth – a testament to the success of BMW’s X model range campaign last year.

Maintaining leadership in the Philippines.

According to ACC President Maricar Parco, BMW owes its success not only to segment-leading vehicles but also to a slew of programs centered on client satisfaction from engagement to ownership. BMW introduced the Product Genius concept to its local dealerships in 2014 to better deliver a comprehensive product experience. Unique events including the selling exhibition BMW Xpo, which featured the iconic BMW M cars, also demonstrated BMW’s commitment to attracting new customers to the brand.

BMW presented a positive outlook for 2015 with progress across the board. “We are aiming to cap the year with a double-digit growth by expanding our product range and amplifying our support for our dealer network in all three regions,” said Parco. Several new models are set to be introduced to Filipino customers within the year including the celebrated BMW 2 Series Active Tourer and all-new BMW X6.

Apart from developing its local vehicle lineup, BMW is also geared towards strengthening its partnership with the national government by providing mobility to world leaders once more. BMW will service leaders as this year’s Asia-Pacific Economic Cooperation’s (APEC) official premium mobility partner. Over 200 vehicles will be deployed in nine cities across six regions throughout the forum.

“Through our participation in the APEC and other exciting initiatives, we hope to break through new markets, entice more Filipinos to experience sheer driving pleasure, and realize record sales in 2015,” added Parco.