Ford launches new Ranger pickup in Bangkok

Ford has revealed the 2015 Ranger, featuring a new family face previously seen on the Everest SUV. Ford says this is a new benchmark in the pickup truck segment with an uncompromised blend of robust capability, craftsmanship and advanced technology. Here’s the news from Ford:

Featuring a new look front end, and a stylish, smart and functional new interior, the new Ranger builds upon a reputation of capability, innovation and comfort that has helped the Ranger to stand apart from traditional pickup trucks. It also boasts an array of new cutting-edge technologies that enable new and more practical solutions to everyday challenges.

Tough and modern design

The changes to the Ranger begin with an updated exterior design. A bold, more modern look lends Ranger a powerful presence on the road, and immediately conveys a sense of capability.

A more muscular hood flows into a strong new trapezoidal grille, while imposing projector headlamps make the truck instantly recognizable, with a bold, technical look.

The updated exterior has been combined with a stylish new interior that creates an even more comfortable, contemporary and car-like environment for the driver and passengers. Strong horizontal lines run across the width of the cab, giving a sense of openness, and framing the central eight-inch touchscreen. Behind the steering wheel, a new dual-TFT instrument cluster provides drivers with information about the vehicle, as well as entertainment, navigation and climate control details at a glance.

Capability and refinement

The Ford Ranger remains one of the most capable trucks in its class. With a class-leading ability to wade through water up to 800 mm deep, and with 230 mm of ground clearance, it is designed and engineered to handle the most extreme terrains with ease. Thanks to a 28-degree approach angle and 25-degree departure angle, drivers in the new Ranger can feel confident when taking on steep obstacles.

A robust electronically controlled transfer case allows drivers in 4×4 models to shift on the fly from 4×2 to 4×4 high with a knob on the center console. For low-speed torque or additional downhill braking, drivers can also engage low-range 4×4 gearing, while an electronic locking rear differential helps to improve traction in difficult conditions. These off-road strengths are matched by towing capability of up to 3,500 kg and exceptional payload capacity.

The Ranger achieves all this with a level of refinement not usually seen in the pickup truck segment. While the current Ranger already sets the standard for ride and handling, Ford engineers fine-tuned its suspension for additional comfort and even better handling.

The driving experience is further enhanced by an electric power-assisted steering (EPAS) system, which provides precise steering with a natural and confident feel. With EPAS, steering is light and manageable for low-speed maneuvering, such as parking, and precise at higher speeds – with assistance varying as necessary based on speed, steering wheel angle, cornering forces and acceleration or deceleration.

By eliminating the power steering pump used in a traditional power-steering system, EPAS also results in a quieter vehicle and improves fuel efficiency by about three percent.

Engineers also fitted the new Ranger with advanced sound-deadening materials and improved insulation for one of the quietest and most comfortable cabin interiors in its class.

Advanced Technology

A host of cutting edge technology is available on the new Ford Ranger to help drivers stay connected and in control. These include Sync 2 voice command system for the navigation, climate control and entertainment systems.

For extra convenience, the new Ranger features a 240-volt power socket that can be used to power a laptop computer anywhere, from a work site to a family road trip.

There is also an array of driver assist including Lane Keeping Alert, Adapative Cruise Control, Forward Alert that monitors the gap to the vehicle ahead. There’s also front and rear park assist, tire pressure monitor, electronic stability program, and driver impairment monitor (or drowsiness monitor).

Efficient Power

The new Ranger’s impressive power, capability, and payload and towing capacity are made possible thanks to powerful and efficient engines paired to either a six-speed automatic or manual transmission. All four engines available provide Ranger customers a winning combination of power and efficiency in all conditions, and help to underscore Ford’s fun-to-drive promise.

For maximum power and torque for heavy-duty towing, Ford is offering the latest generation of its globally proven 3.2-liter Duratorq five-cylinder TDCi diesel engine.

Upgrades including an updated exhaust gas recirculation system help to improve fuel efficiency by up to 18 percent, while still putting out 200ps of power and 470 Nm of torque. 
Equipped with the latest generation of Ford’s 2.2-liter Duratorq four-cylinder TDCi diesel engine, the Ranger delivers significantly improved fuel efficiency and refinement while also providing the power Ranger customers demand.

Depending on the market, Ford will offer a standard 2.2-liter engine, which generates an improved 160ps of power and 385 Nm of torque, or a high- efficiency 130ps variant for up to 22 percent improvement in fuel economy. 
The new Ranger is also available with Ford’s dependable 2.5-liter Duratec petrol engine, providing 165 ps and 225 Nm of torque.

Maximizing the efficiency of its engines, the new Ford Ranger is available with Automatic Start/Stop Technology, which saves fuel by shutting off the engine when the vehicle is idling, such as at a stop light, improving fuel economy by up to 3.5 percent. On the move, an available longer final drive ratio boosts fuel economy at highway speeds.

Ford will manufacture the new Ranger at its AutoAlliance Thailand facility in Rayong, Thailand for distribution throughout Asia Pacific, its Silverton Assembly Plant in Pretoria, South Africa for distribution in Africa and Europe, and its Pacheco Stamping and Assembly Plant in Argentina for distribution in Latin America.