Subaru brings Russ Swift back to MIAS

Each year, international precision driver and Guinness World Records holder Russ Swift uses his trusty Subaru cars for his performances at the Manila International Auto Show (MIAS).

His tire brand of choice is Saffiro Tires. It is a company based in Los Angeles, California, and currently sells over a million units annually various types of tires, including the passenger, light truck, TBR (truck and bus radial) and UHP (ultrahigh-performance) tires.

Saffiro Tires has a wide range of tires from 13- to 32-inch diameter tires. Its tires are currently sold all over the world including the United States, Japan, Mexico, New Zealand, Australia, Thailand, UAE, Saudi Arabia and, recently, the Philippines.

Its tires are manufactured for the driving enthusiast market, always striving to anticipate consumer trends while creating value in the brand.

Its tire sizing, tread patterns and rubber compounds combine modern aesthetics with cutting-edge technology that has helped it create some of the best-looking and best-performing tire designs on the market today.

Saffiro Tires was the official tire sponsor to the popular Subaru Russ Swift Show for the first time in last year’s MIAS.

With state-of-the-art development, quality engineering and rigorous testing procedures, each production Saffiro tire is designed to handle anything above and beyond its specified limits. Aside from providing high-quality tires, Saffiro Tires offer good value with its reasonable prices.

Since its introduction, Saffiro Tires has been very active in automotive trade shows and motor shows all over the globe. This includes the highly competitive SEMA (Standard Equipment Manufacturers Association) Show in Las Vegas, as well as the Tyrexpo Show in Singapore, Shanghai Citexpo, Latin American & Caribbean Tyre Expo in Panama.

Saffiro Tires products are distributed in the country by Wheel Gallery, the importers of the popular Concept One alloy wheels, also the official wheel sponsor of the Subaru Russ Swift Show, a regular precision driving show staged in the MIAS since 2007.

Swift has revolutionized the way car brands showcase their displays and live performances in international auto shows with his three Guinness World Records performances, including parallel parking in the tightest space, J-turning in the tightest space and the fastest donuts.

Aside from high-performance cars, Swift also relies on the proper grip and handling of its tires, very critical since the tires are the only part of the car that comes in contact with the ground; they can spell a big difference between having a good show and having a spectacular one.

Watch out for the Saffiro Tires and Wheel Gallery exhibit at the lobby entrance of the World Trade Center during the MIAS on April 9 to 12.

Russ Swift performs three times daily from 1 p.m. to 6 p.m. while the event opens from 10 a.m. to 10 p.m.