JD Power ranks Porsche as No. 1 brand

STUTTGART-BASED sportscar manufacturer Porsche enjoys an outstanding reputation with its US customers, according to the 20th edition of the renowned Automotive Performance, Execution and Layout (APEAL) study produced by US market research institute JD Power.

For the 11th time in succession, Porsche occupies first place in the overall rankings and thus continues to be the make of car with the greatest appeal for drivers in the United States.

In the APEAL vehicle rankings, the Macan—represented in the study for the first time this year—goes straight in at number one in the compact premium SUV segment. The sporty SUV Cayenne also enjoys great popularity among US customers, and in the midsize premium SUV segment takes top position for what is already the fifth time in a row.

The Cayman too gained the most points in its class, taking the “Highest Ranked Apeal” award in the compact premium sporty car category.

Last month, Porsche drivers in the United States had already voted the Porsche brand into first place in the “Initial Quality Study.” The excellent results from both studies reflect the currently positive trend in the US market.

In the course of the year to date, the Stuttgart-based sportscar manufacturer has supplied over 30,000 vehicles to customers in the United States, thus achieving an increase of 13 percent compared to January to June 2014.

The APEAL study determines the appeal of vehicles in the North American market. It annually surveys around 84,000 new car owners with vehicles that were licensed between November and February. In total, it reviews 77 features in 10 categories. In addition to driving performance and design, other aspects taken into account include comfort and suitability for everyday use.