BMW PH announces its 7 Series Privileges Programme

Last March, Asian Carmakers Corporation (ACC), the official importer and distributor of BMW in the Philippines, launched the all-new BMW 7 Series. The brand’s flagship saloon was set to redefine contemporary luxury with all its state-of-the-art and class leading features and technical innovations. According to Ian Robertson, Sales and Marketing Head for BMW’s Sales Channel Group, “It is our flagship, our technology leader, our innovations platform. It is also genuinely luxurious and comfortable while remaining a driver’s car. Put simply, it sets the new benchmark. Importantly for the company, this is the car that offers the very latest leading-edge technology with features that, over time, will be available throughout the BMW range.”  The sixth-generation BMW 7 Series redefines luxury by combining groundbreaking features in design, functionality, well-being and comfort.

At an event held at the Shangri-La Fort BGC, ACC introduced its BMW 7 Series Privileges Programme. The exclusive program entitles owners of the all-new BMW 7 Series to a premium selection of services that complement the driving luxury they experience with the latest iteration of the brand’s flagship vehicle. This program is free to the all-new BMW 740Li and 750Li owners.

“Contemporary luxury is not just about the vehicle, it also reflects the refined lifestyle and esteemed standards that BMW 7 Series owners exude. We designed the BMW 7 Series Privileges Programme to match the unique innovations in our flagship vehicle, while focusing on the core values that BMW and its clientele share—exclusivity and individuality,” said ACC President Maricar Parco.

This carefully prepared program provides exclusive services suited for BMW 7 Series owners. Among these are – a weekend getaway at Shangri-La at the Fort, a gastronomic feast prepared by a professional chef from Chateau 1771 catered right in their own home or a venue of their choice, a luxurious retreat at Chi The Spa, or a round of golf in the Ayala Land Premier’s Anvaya Cove Golf and Sports Club and Ayala Greenfield Estates Golf Course.

Aside from these, the program includes a private getaway at the ultra-exclusive Huma Island Resort & Spa for a two-night stay at a tropical paradise villa, or traveling with Philippine Airlines Mabuhay Miles credits.  A specially appointed BMW 7 Series Concierge Service is at hand for BMW 7 Series owners in availing any of these privileges.

“The BMW 7 Series Privileges Programme is the first of its kind in the automotive industry in the Philippines that once again puts BMW at the helm of innovation in premium customer service. This underscores our dedication to not simply adapt to trends and understand our customer’s preferences but exceed their expectations of sheer driving pleasure in every possible way, ” Parco concluded.

For more information, visit any of its eight dealers located at Auto Allee BMW in Eton Centris, North EDSA, Autohaus BMW in Quezon City, Motor Ventures BMW in Alabang, Prestige Cars BMW in Makati, Premier Cars BMW in Pampanga, Autobahn BMW in Bacolod, Autowelt BMW in Cebu and Premium Motoren BMW in Cagayan de Oro.

Photos by Eugene Araneta and courtesy of BMW