Subaru reveals all-new Impreza at MIAS


Subaru reveals all-new Impreza sedan at MIASSubaru Philippines has launched the all-new Impreza sedan at the 2017 Manila International Auto Show (MIAS). The show runs from March 30 to April 2 at the World Trade Center, Pasay City.

The all-new Impreza is the first vehicle to use the Subaru Global Platform, an advanced chassis that promises better driving performance and handling, as well as improved comfort and quietness for the passengers. The Subaru Global Platform will be the new architecture for all future Subaru models, including premium models like the Legacy and Outback, and the upcoming seven-seater SUV model. The new platform has already earned the all-new Impreza the 2016-2017 Japan Car of the Year award last December. A cutaway of the platform is at the Subaru stand at MIAS. It explains how the new chassis improves vehicle safety and handling.

“The All-New Subaru Impreza features the new Subaru Global Platform that is engineered to make a new type of driving possible. With a host of improvements to its interior, styling, handling performance, and an improved CVT transmission, the new Impreza is set to be the first to pave the way for the next generation of Subaru vehicles to deliver a superior driving experience like no other,” said Glenn Tan, executive director, Tan Chong International Ltd. (TCIL).

Motor Image CEO Glenn Tan launches all-new Subaru Impreza at MIASBehind the wheel of the all-new Impreza is UK precision driver and Guinness record holder Russ Swift. Swift will perform his numerous record-breaking stunts using the all-new Impreza and other Subaru models three times daily at MIAS.

Drivers of the all-new Impreza look forward to driving these cars with confidence with Subaru’s boxer engine, all-wheel drive system, and other safety features like the Subaru rear/side vehicle detection (SRVD) and steering responsive headlights.

The boxer engine design, which Subaru is known for, offers a lower center of gravity that gives better handling than traditional upright engines, and the all-wheel drive system gives better control specially during unfavorable road conditions.

The Subaru display at MIAS also includes the Legacy sedan and wagon, BRZ sports car, Outback SUV, XV Crosstrek special edition, and Levorg wagon.

Here are five things to know about the all-new Impreza

Price: According to Tan, they will only have one variant introduced in the Philippine market for now, unless there is a clamor for more variants. “We can always bring in more variants if we have to, but according to our study, we will initially bring in the top 2-liter full option variant,” said Tan. “The price? It will be P1.388 million for a 2.0i-S 4-door top end variant.”

Platform: This is the first model that uses the new Subaru Global Platform, which will be the basis of all future models. The new generation platform features improved active/passive safety, comfort and performance, thanks to better chassis rigidity, more efficient direct injection engine, improved CVT transmission and weight distribution.

Performance: The new chassis of the all-new Impreza is 50 percent more rigid, thanks to a especially-designed glue for the welded joints. Despite having the same weight as its previous generation model, designers compensated with a stiffer chassis and better dampening materials, offering improved handling and cabin comfort.

The newly designed engine is matched with an improved CVT transmission that offers better output and fuel efficiency.

Powerplant: The new platform will continue to use Subaru’s core technologies such as the boxer engine and all-wheel drive system, although it is now adaptable not only to gasoline engines but also to hybrids, plug-in hybrids, electric, and other types of alternative power units, thus making it future-proof for the next generation of Subaru vehicles.

Place: Motor Image plans introduced the all-new Impreza in the Philippines at the Manila International Auto Show (MIAS) slated on March 30 to April 2. Subaru fans can also look forward to Russ Swift coming back to Manila to perform in the all-new Impreza together with the other Subaru models.

Subaru Philippines is now open to taking in reservations.

Subaru looks into these unique features that ensure drivers of the all-new Impreza will enjoy an elevated driving experience, with significantly less vibration and noise, and precise control over the vehicle at all times.

The new generation platform features improved active/passive safety, comfort and performance, thanks to better chassis rigidity.

At the MIAS front grounds is the Subaru All-Wheel Drive experience, allowing drivers to feel the advantage of the brand’s full-time AWD system. The cars aresubjected to simulated rough roads, wet and slippery surfaces, to show the handling prowess of Subaru vehicles.

Visually, the wider and lower stance of the new generation Impreza looks appealing with its extended fender flares, hexagonal grille, and iconic Subaru C-shaped headlights.

With the full option trim that will be offered by Motor Image for the Philippine market, buyers can look forward to a more plush and sporty interior and a new 8.0-inch touch-screen display for the infotainment system.

The new cabin design also complements well with the audio system, thanks to better acoustics of the new body.

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