Isuzu reveals ‘Blue Power’ technology in PH

Philippine operations celebrates 20 years of manufacturing excellence

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From left, Shojiro Sakoda, IPC EVP; Kazushi Okawa, Mitsubishi Corporation Japan EVP and Group CEO of Machinery; Hajime Koso, IPC president and CEO; Masanori Katayama, Isuzu Motors Limited Japan president and representative direct; Fernando Zobel de Ayala, Ayala Corporation president and CEO; and and Helen Dee, House of Investments Inc. chairman

When you ask Pinoy drivers who makes the toughest diesel engines, Isuzu will be one of the automakers at the top of the list.

Isuzu’s D-Max was rated as the most fuel efficient diesel engine in a test conducted jointly by Petron and the Department of Energy last year.

This is why Isuzu vehicles, including its light and heavy duty trucks are so well-loved in this country.

From the ubiquitous Crosswind, to the D-Max pickup, and the mu-X SUV, they are highly regarded workhorses as well as personal vehicles, and are being treated like a member of the family.

New modifications introduced to the full lineup of Isuzu trucks

Isuzu’s whole range of light to heavy duty trucks are a boon to the nation’s bustling economy, offering maintenance and operating costs, and fuel efficiency that are lower than industry averages.

Last Sept. 27, Isuzu Philippines Corporation (IPC) celebrated its 20th anniversary at the World Trade Center, Pasay City.

Aside from the testimonials and industry partner acknowledgements, IPC unveiled its Blue Power technology.

The event was led by IPC president Hajime Koso, together with Isuzu Motors Ltd. Japan president and CEO Masanori Katayama, Mitsubishi Corporation Japan executive vice president and Group CEO Machinery Kazushi Okawa, MMDA General Manager and concurrent Undersecretary of the Department of Transportation Thomas Orbos, and Minister and Deputy Chief of Mission of the Embassy of Japan Manila Takehiro Kano.

Isuzu Philippines officers and staff together with important guest look forward to the next 20 years.

Other dignitaries and members of the Philippine motoring media were also present.

Shortly after, IPC executives unveiled Isuzu’s Blue Power technology on Isuzu engines, which will be present on all vehicles in the Isuzu lineup.

Blue Power is said to provide maximum engine output, cleaner emissions, superb fuel economy, as well as engine durability.

Koso expressed his heartfelt gratitude to the Philippines, where IPC broke ground some two decades ago. He also thanked their partners who helped the company grow to its current business standing.

Kazushi Okawa

“This country has become our second home and gave us the wings to soar higher than what we were 20 years back. We are looking forward to 20 years and more. To our loyal partners, may you continue to put your trust on us, and we promise that we will be finding more ways to meet your expectations,” Koso said.

The event also showcased the new facelifted mu-X model, which is now mated to a six-speed transmission for both manual and automatic variants.

Hajime Koso

The mu-X also now comes with auto headlight leveling, hill descent control, and an 8-inch screen entertainment system with USB link and text-to-speech navigation.

The 4JJ1-TCX engine found on the D-Max and mu-X is said to provide 177 ps and a maximum torque of 380 Nm. The engine is also designed to comply with Euro 4 standards.

The latest D-Max offering now comes with hill start assist and hill descent control. It is also fitted with multiple USB ports to meet passengers’ need for continuous use of their mobile gadgets.

Masanori Katayama

For light-duty trucks, undergoing a full-model change is the N-Series light-duty trucks with a fresh new face. It is also fitted with Blue Power Euro 4 engines, namely: the 4JH1-TC (NLR77 model), 4JJ1-TC (NLR85, NMR85 and NPR85 models), and 4HK1-TCN (NQR75 model).

The F-Series medium-duty truck lineup will be fitted with the 4HK1-TC (FRR), 6HK1-TCN (FSR and FVR), and the 6HK1-TCS (FVM) engines with Blue Power Euro 4 to give these trucks more power and efficiency while complying with stringent Euro 4 standards.

Program hosts Bianca Valerio and Derek Ramsay

In the C and E truck series lineup, the 6WG1-TGR engine is now Euro compliant, and features higher torque at low speeds due to its modified turbocharger and increased engine displacement.

Koso said that Isuzu is confident that the new modifications to their full lineup will further boost sales.

“We are confident that the Philippines will continue to patronize the brand with these substantial changes that we have introduced,” Koso said.

Substantial changes in Isuzu vehicles are expected to further boost sales in the coming years.



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