X-1R Philippines wins 4th consecutive distributor of the year award

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The X-1R Philippines/CSI Sales and Marketing Team with X-1R GM Harold Ledda (fifth from Left), CSI Chair Betty Aw (sixth from left), CSI president Brixton Aw (seventh from Left), X-1R USA COO Jeff Ketchledge (eighth from left), X-1R Global CEO Nigel Mckenzie (ninth from left) and CSI CFO Bernice Aw (10th from left)

The X-1R Corp. named its exclusive distributor in the Philippines—CreativeSparx—as its best performing distributor in the Asia, Australia, New Zealand, Middle East and Africa region.

This is CreativeSparx Inc.’s 4th consecutive year to receive such award.

“With 39 countries vying for this award in 2017, CreativeSparx Inc. is more than honored,” said Brixton Aw, CreativeSparx president. “It was an honor to market for years X-1R products, a patented performance fuel additive and lubricant brand originally developed for the National Aeronautics and Space Administration Space Shuttle Program.”

The award was presented last December during the company’s Appreciation Night cum Christmas party held at the Manila Southwoods Golf & Country Club in Carmona, Cavite where over 400 distributors and partners all over the Philippines were in attendance.

From left, Arnie Moreno, general manager of Peugeot Philippines, Tey Sornet, COO of LICA Group and Jong Arcano, Inquirer advertising OIC and motoring editor

“No less than X-1R Global CEO Nigel McKenzie and X-1R United States COO Jeff Ketchledge announced the recognition,” informed Harold Ledda, X-1R country manager.

85 percent

The exclusive X-1R distributor in the Philippines was chosen for being able to corner 85 percent of the market—over 400,000 units were sold in 2017—and for making the X-1R brand, the preferred auto engine treatment of majority car brands in the country.

National distributors like Hyundai Asia Resources, Inc., Nissan Philippines, Inc., and Peugeot Philippines, Inc. and franchised car dealers of Toyota, Mitsubishi, Honda, Isuzu, Ford, Chevrolet, Mazda, Subaru, Suzuki and Kia are all X-1R partners who helped propel its phenomenal success in the Philippines.”

Hyundai Cabanuatuan and Isabela Group, headed by their Service Manager, Benjie Pajarillo (left) and service director, Jason (third from left)

“We are honored to be recognized since 2014,” said Ledda. “What we have achieved here is a prime example of the excellent marketing talents that we have, our relationship with local automotive companies we have nurtured all these years, and best of all how we have shown that our products work: results in extraordinary fuel savings, prolonged engine life, increased horsepower, reduced emission contaminants, reduce engine noise and vibration. All these are laboratory confirmed by independent and reputable inspection centers.”

“We are so honored by the support given to us by our distributors that during the Appreciation Night/Christmas Party we even raffled off a brand new car to the lucky ticket holder,” said Ledda.

Rigorous testing

The X-1R products have stood up to rigorous testing by the American Society of Mechanical Engineers, the Swedish National Testing and Research Institute, Oakland University-Department of Mechanical Engineering, the Falex Corp., Nasa, Quality Control Laboratories, Herguth Laboratories, Morgan-McClure Motorsports, Elliott Bros Racing and the Hav-A-Tampa Dirt Racing Series.

Hyundai Naga and Hyundai Davao delegation

On April 6, 2000, The X-1R Corp., received the prestigious honor of being the only lubricant company in the world ever inducted into Nasa Space Technology Hall of Fame: X-1R is the only lubricant company worldwide whose products are designated as certified space technology.

X-1R Philippines market eight products of this leading fuel additive and lubricant brands.

“X-1R range of products represents the pinnacle of current technology. As the brand’s exclusive distributor here in the Philippines, we will continue to reach more markets—especially automotive companies—wherever they may be,” said Aw.

Toyota Lipa Service and Parts Team headed by their parts manager, Arvin Colopano

Ford Global and the Autohub Group headed by Jerold Ang, asst. service manager (left), Allan Domingo, service manager (third from left) and ACCS GM Allen Pascual (fourth from left)

Seated from left, Ketchledge, Betty Aw, Philippine National Bank AVP Ms. Sheila Yujuico and X-1R, Malaysia sales manager Eddie Haw . Standing from left, Nigel Mckenzie, CEO, X-1R Global, Ltd; Chito Jamias, Director for Marketing, Honda and Isuzu Yuchengco Group; Leo Dolendo, VP and Functional Director for After Sales, Honda Ayala Group and Kevin Siripala, GM, X-1R Malaysia

Mitsubishi and Hyundai Delegation from General Santos City, headed by dealer principals Russell and Jhun Rogelio and Service Manager, Dindo Bautista

From left, Chevrolet, Kia and Honda Teams Rico Quetola, Director for Service, Chevrolet, LICA Group, Job Laput, Service Manager, Chevrolet/Kia Davao, Geonifer Pacaldo, Functional Director for Service, Honda Cebu and Rene Lamprea, Service Manager of Honda Cavite with his service advisors

CreativeSparx, Inc. president Brixton Aw with the Bactakleen Team headed by their Malaysian GM Ian Sia (third from left) and their Philippine executives Benny and Aaron Go

John Trinidad, Chief of Staff, ANC Group of Companies with X-1R Models

The Honda Manila Service Team headed by service manager Ritchie Galauran and parts manager Tomasito Tabian.

X-1R Global CEO Nigel Mckenzie awarding the Asia Pacific Distributor of the Year 2017 Award to CreativeSparx, Inc. (CSI) President Brixton Aw. CSI won this award for the fourth straight year.

Receiving the grand prize, a Hyunda Eon, for Marlon Abergas, service advisor of Hyundai Cabanatuan is his service manager, Benjie Pajarillo

CSI President Brixton Aw awarding the Miss X-1R 2017 Award to Dimple Sembrano

Awarded Mr. X-1R Philippines 2017 was Dep Maghirang, Service Advisor of Toyota Calamba

Nissan LICA Group headed by National Parts Director Edwin Andres (second from left)

From left, KetchLedge, Haw, Dolendo, Ledda and Kevin Siripala, X-1R Malaysia general manager



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