X-1R Philippines wins 4th consecutive distributor of the year award
More News from Charles E. Buban
The X-1R Corp. named its exclusive distributor in the Philippines—CreativeSparx—as its best performing distributor in the Asia, Australia, New Zealand, Middle East and Africa region.
This is CreativeSparx Inc.’s 4th consecutive year to receive such award.
“With 39 countries vying for this award in 2017, CreativeSparx Inc. is more than honored,” said Brixton Aw, CreativeSparx president. “It was an honor to market for years X-1R products, a patented performance fuel additive and lubricant brand originally developed for the National Aeronautics and Space Administration Space Shuttle Program.”
The award was presented last December during the company’s Appreciation Night cum Christmas party held at the Manila Southwoods Golf & Country Club in Carmona, Cavite where over 400 distributors and partners all over the Philippines were in attendance.
“No less than X-1R Global CEO Nigel McKenzie and X-1R United States COO Jeff Ketchledge announced the recognition,” informed Harold Ledda, X-1R country manager.
The exclusive X-1R distributor in the Philippines was chosen for being able to corner 85 percent of the market—over 400,000 units were sold in 2017—and for making the X-1R brand, the preferred auto engine treatment of majority car brands in the country.
National distributors like Hyundai Asia Resources, Inc., Nissan Philippines, Inc., and Peugeot Philippines, Inc. and franchised car dealers of Toyota, Mitsubishi, Honda, Isuzu, Ford, Chevrolet, Mazda, Subaru, Suzuki and Kia are all X-1R partners who helped propel its phenomenal success in the Philippines.”
“We are honored to be recognized since 2014,” said Ledda. “What we have achieved here is a prime example of the excellent marketing talents that we have, our relationship with local automotive companies we have nurtured all these years, and best of all how we have shown that our products work: results in extraordinary fuel savings, prolonged engine life, increased horsepower, reduced emission contaminants, reduce engine noise and vibration. All these are laboratory confirmed by independent and reputable inspection centers.”
“We are so honored by the support given to us by our distributors that during the Appreciation Night/Christmas Party we even raffled off a brand new car to the lucky ticket holder,” said Ledda.
The X-1R products have stood up to rigorous testing by the American Society of Mechanical Engineers, the Swedish National Testing and Research Institute, Oakland University-Department of Mechanical Engineering, the Falex Corp., Nasa, Quality Control Laboratories, Herguth Laboratories, Morgan-McClure Motorsports, Elliott Bros Racing and the Hav-A-Tampa Dirt Racing Series.
On April 6, 2000, The X-1R Corp., received the prestigious honor of being the only lubricant company in the world ever inducted into Nasa Space Technology Hall of Fame: X-1R is the only lubricant company worldwide whose products are designated as certified space technology.
X-1R Philippines market eight products of this leading fuel additive and lubricant brands.
“X-1R range of products represents the pinnacle of current technology. As the brand’s exclusive distributor here in the Philippines, we will continue to reach more markets—especially automotive companies—wherever they may be,” said Aw.