The collaboration between Chevrolet and DreamWorks Animation will engage fans and serve to enhance the film’s authentic racing environment.
As part of this alliance, Chevrolet has created a special real-life replica of a custom Camaro featured in Turbo. The comprehensive campaign also includes television, print, and online advertising, a social media push and dealership activations in key markets.
Chevrolet design consulted with DreamWorks on the animated versions of the Camaro and the Chevrolet-powered Indy cars that appear in the film, which premiers in the U.S. on July 17. Turbo marks the first time DreamWorks Animation has partnered with brands in this way.
Chevrolet plays an integral part in two of the film’s key moments. Turbo receives his speed after an encounter with a Chevrolet Camaro and later, the Chevrolet “bowtie” logo features prominently in scenes set at the Indianapolis 500. Mirroring the film, the Chevrolet logo will be featured prominently at the race.
“Turbo is one of the most anticipated films of the summer, and we couldn’t be more excited about this collaboration, which aligns perfectly with Chevrolet’s renewed presence in Indycar,” said Tim Mahoney, chief marketing officer, Chevrolet. “Millions of future drivers will be inspired by Turbo to realize their dreams both big and small.”
“In a film about a slow snail who dreams of being fast, who better than Chevrolet to give our hero his first taste of high-speed driving on the open road? Our relationship with Chevrolet both onscreen and at the Indy 500 is a natural fit that adds a layer of authenticity to this wild ride of a story.” said Anne Globe, DreamWorks Animation’s Chief Marketing Officer.
Motioncars is giving away movie tickets to a special screening of Turbo on July 20, courtesy of Chevrolet Philippines. Like our Facebook page to find out how.
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