Hail to “Sir Chief”: Nissan hires Richard Yap as Almera Ambassador


Nissan Motor Philippines, Inc. (NMPI) has named local daytime TV’s leading man Richard Yap as its brand ambassador for the all-new Nissan Almera 1.5L.

Yap is popularly known for his portrayal as the lovable “Sir Chief” in the hit series, Be Careful With My Heart, and now has a growing list of product endorsements under his belt.

“We believe that we have found the perfect match in the choice of Richard Yap, as he and the Nissan Almera perfectly express that it’s not all about the ‘bling.’ The most understated characters sometimes provide the most substance and in this case, we have a winning combination,” NMPI President & CEO Allen Chen said.

For NMPI, Yap was the perfect choice – he is a successful businessman, aside from being a popular TV and soon-to-be movie actor, a fresh talent that has captured the hearts of millions of TV viewers. He has been very diligent in his choice of roles and the enigma of the roles he has played has created an aura of dignity with an understated tinge of power and prestige. “The Nissan Almera, also espouses the same character traits – strong value, unrivaled comfort with the largest interior space, fuel economy that will delight and an understated presence with a fluid styling design,” NMPI VP for Marketing, Sales & After-Sales Lee Junia added.

Shown in photo are Mr. Junia and Mr. Yap, during the contract signing. As Nissan Almera’s brand ambassador, Yap will appear in print ads, billboards and dealer showroom promotional materials. Watch out for public events that will feature Yap with the all-new Nissan Almera, to be announced soon.

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