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What makes a good Grand Prix weekend? Well, aside from the obvious attraction of having fantastic wheel to wheel race, a good GP weekend should be first and foremost, fan friendly. Let’s face it: if the fans don’t come and see a race, that much coveted sponsorship money will surely dry out. No company in […]
KIA BEGINS the early countdown to one of tennis’ most awaited tournaments with Kia Lucky Drive to Australia! Established in 2010, the annual promo for Kia test-drive participants gives a once-in-a-lifetime prize of a trip to Australia to watch the Australian Open, live. The Australian Open is the first major event in the tennis calendar […]
That was the question generated at the 22nd Auto Mobility Conference Week in Melbourne, Australia, last week organized by the FIA (Federation Internationale de l’Automobile) and hosted by the Royal Automobile Club of Victoria that was attended by 262 delegates representing 75 FIA member clubs in 72 countries, including the Automobile Association Philippines (AAP). With the theme “Membership in a Connected World,” the keynote speakers noted shifting mobility trends and changing consumer demands and expectations in the collaborative and sharing economy whereby consumers are gradually switching from physical ownership of cars to collaborative modes of on-demand access.