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Lexus’ happy problem

Dealers of luxury vehicles in the Philippines are currently struggling with a problem. It’s not exactly a crisis—at least, not yet—but it is testing the mettle and abilities of their local managers just the same. That’s because the local market for high-end automobiles and sport utility vehicles has experienced a surge in demand from Filipino […]

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BMW launches first augmented reality dealerships

FRANKFURT AM MAIN, Germany — BMW customers will be able to view the luxury carmaker’s hybrid and electric BMWi cars with augmented reality technology in a world first for car dealerships from Thursday, the manufacturer said. Using a smartphone, potential buyers can view and interact with a virtual car as if it were standing in […]

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An OFW’s guide to buying that much-deserved car for the family

Dear OFW, If there’s anything to be taken from your life story, it’s that your hard work has not gone unnoticed. We do see how wonderful you’ve transformed your life and the lives of the ones who matter to you. You toil night and day to bring bonne vie (good life) to your family. You […]

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How safe is your car? Influencing car buying decisions in the Asean

When consumers buy a car in an industrialized country, aka a “mature market,” it’s a given that the vehicle has safety features such as six airbags, Advanced Braking System (ABS) with Electronic Brake Force Distribution (EBD), Electronic Stability Control, seatbelt pretensioners, etc.  But when you buy a car in an emerging market like the Philippines, […]

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Mar 21, 2018

There’s a lot to like about Audis in general: handsome design both inside and out, an airy cabin, comfortable

Mar 21, 2018

How does one really decide on what tire to buy, all being round, black, and made of rubber.

Mar 07, 2018

A reader recently asked why we weren’t going deep into the technical as much lately. He was referring to