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Volkswagen Philippines inaugurate Iloilo dealership

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Volkswagen Philippines and Grand Canyon Multi-Holdings, Inc. launched recently the Iloilo dealership at the upper ground level of SM Iloilo along Benigno Aquino Sr. Avenue. Volkswagen Iloilo is the result of a partnership between Volkswagen Philippines and GCMI, a successful automotive and car parts dealer established in 2005 which now has seven other dealerships in […]

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Ayala bets on PH manufacturing renaissance

Jaime Zobel de Ayala keynotes Manufacturing Summit 2016

The Philippines must seize a “unique but fleeting” window amid emerging trends in global manufacturing to establish itself as a pioneer in high-value manufacturing in Southeast Asia, the head of conglomerate Ayala Corp. Jaime Augusto Zobel de Ayala said on Tuesday. In a keynote speech during the Manufacturing Summit 2016, Zobel said he believed the […]

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Volkswagen to shed 30,000 jobs, cutting costs after scandal

In this June 12, 2013, file photo, workers assemble Volkswagen Passat sedans at the German automaker’s plant in Chattanooga, Tennessee. Volkswagen will announce its future strategy which might include job cuts in a press conference on Friday, Nov. 18, 2016. —ERIK SCHELZIG/AP

FRANKFURT, Germany — Volkswagen announced plans Friday to cut 30,000 jobs in a wide-ranging restructuring of its namesake brand as it tries to recover from a scandal over cars rigged to cheat on diesel emissions tests. The German company said the job cuts, which account to around 5 percent of its global workforce, are part […]

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Volkswagen PH previews all-new Passat midsize sedan

VOLKSWAGEN Philippines  president and CEO John Philip Orbeta (left) and chief operating adviser Klaus Schadewald launch the new Passat at the Volkswagen BGC showroom.

Volkswagen Philippines revealed the all-new Passat in a special preview at its showroom in Bonifacio Global City. The new Passat is VW’s premium midsize sedan offering. It adds a worthy  executive transport to VW’s current Philippine stable of sport utility vehicles, multipurpose vehicles and sporty hatchbacks. Passat is one of Volkswagen’s storied nameplates, having been […]

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Volkswagen Philippines officially opens Bonifacio Global City dealership

Photo by TESSA SALAZAR

Volkswagen Philippines, under Ayala company Automobile Central Enterprise Inc., officially inaugurated its first showroom at Bonifacio Global City. No less than Ayala Corporation chairman and CEO Jaime Augusto Zobel de Ayala, and president and COO Fernando Zobel de Ayala were on hand for the opening.   The new showroom boasts a floor area of more […]

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Volks at play

VOLKSWAGEN’S marketing folks (and the assembled media) have many decades of experience among them, and they are determined to attract customers to the brand.

Volkswagen Philippines launched with not one but two slogans, though not necessarily compatible with each other. The first one, “the people’s car,” was understandable given the company name. But the vehicles’ styling, equipment level, and pricing did not exactly connote a plebeian mode of transportation.

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Seven year old wins new VW Beetle in raffle draw

Beetle

Volkswagen Philippines announced Cherub Nikolai Bedano as the lucky winner of a 21st century 1.2 TSI Beetle, culminating the People’s Car Celebration held at the Greenbelt Park recently. The raffle draw highlighted Europe’s biggest automaker’s much-awaited return in Manila. Cherub, a 7-year old boy from Marikina, was with his family when he toured through Volkwagen’s […]

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Das Auto: Volkswagen Philippines establishes cyberspace presence

Volkswagen website

Volkswagen is about to make its long-awaited return to the Philippines on Sept. 27 via a brand launch event, with a public event to follow on Sept. 28-29 at the Greenbelt Park. To highlight what the German brand has in store for the Philippine market, VW has just launched its new website, www.volkswagen.com.ph

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Apr 26, 2017

Here are some easy and practical tips to keep motoring free and easy as the summer heat continues to