Toyota announces full restoration of Santa Rosa production, opens anniversary event at NBC Tent

August 18,2011

Toyota Motor Philippines (TMP) is celebrating its 23rd anniversary with a Tent Event at the NBC Tent in Bonifacio Global City, Taguig. The event will be held until August 23.

TMP President Michinobu Sugata, in his opening remarks, announced that Toyota’s assembly operations in its Santa Rosa plant, have been restored to their normal two shifts starting June 6. Improved availability of CBU units have also bolstered Toyota’s sales. TMP has reclaimed its sales lead in July, after losing out to Mitsubishi in June. Mr. Sugata noted that they have yet to retake the lead in the commercial vehicle category.

“The remarkable results for the month of July have proven the quickest recovery in our production together with the full support of our strong dealerships nationwide. We have reclaimed the No.1 position across all vehicle categories for a single month of July. Our sales registered 4,374 units and a market share of 37.4%, a growth of 24% from the month of June which only registered 3,506 units. As of now, however, we still have lost one title to be taken back to us. That is the No. 1 in Commercial vehicle category for the whole year of 2011. We still have one opponent to be caught up with.”

Here’s more on Toyota’s tent event:

In celebration of its 23rd year anniversary in the country, TMP is bringing back the biggest Toyota car sale of the year! The “Toyota Tent Event” will be held at the NBC Tent, Bonifacio Global City from August 18-23, 2011. The Tent Event presents a perfect opportunity for customers to get exclusive offers and packages that bring huge savings, attractive trade-in deals and exciting activities for the entire family.

In a statement, TMP Executive Vice President Yuji Goto stated, “The Toyota Tent Event is a way of showing our sincerest appreciation to our customers. In doing this, I believe we are able to provide the best products at the most affordable price to every Filipino.”

During the Tent Event, visitors can get instant discounts over and above the ongoing Amazing Midyear Madness promo. Flexible financing packages will also be offered to cater to the budget of every customer! Choose from any of our Pay Low, Pay Light, Pay Cash, Pay Later or Pay Easy schemes. In addition to this, customers get the chance to draw up to P100, 000 worth of discounts, which they can avail of on top of the sale. Meanwhile, customers who wish to trade-in their old vehicles can get up to P50, 000 additional trade-in value when buying a new Toyota. As an additional treat, customers who place reservations from August 18-23, 2011 will be entitled for more discounts of up to P20, 000!

All in all customers can get a chance to save up to a whopping P170, 000 when reserving for a brand new Toyota vehicle on site! With this much savings, it is definitely the biggest Toyota car sale of the year!

Wait, that’s not all! Walk in customers can also win iPod Nanos and Shuffles in the daily draw!

During the Tent Event, financing transactions are made easier and more convenient with the support of Toyota Financial Services (TFS). TFS will provide on-site approval of financing schemes, intended to tailor fit your needs!

There’s more! Toyota Tent Event will also bear witness to the launch of the latest additions to TMP’s product line-up, the new Fortuner and Hilux models. Customers also have the opportunity to test drive selected Toyota vehicles including the new Fortuner and Hilux.

For the duration of the Tent Event, customers can also visit any of the authorized Toyota dealers and avail of special showroom promotions!

For more information on the Toyota Tent Event, log on to www.toyota.com.ph, contact the Customer Assistance Center at 819 2912 or visit any of the 28 authorized Toyota dealers nationwide.

*Valid for all vehicles except Vios J, Hiace, Alphard, LC200, LC Prado Gas New Fortuner and New Hilux

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