Tonino Lamborghini, a clothing and accessories manufacturer that shares part of its name and logo with Automobili Lamborghini, the supercar maker owned by VW/Audi, has released a statement saying that Globe Telecom’s 4G Tattoo Tonino Lamborghini broadband stick is a “counterfeited product.”
In a statement posted on the company’s website, CEO Gian Lucca Filippi said, “Tonino Lamborghini wishes to inform its customers that unauthorized people are currently trading online and through Globe stores a ‘4G Tattoo Tonino Lamborghini’ broadband stick, which is a counterfeited product.”
Furthermore, the company said that Globe’s ad campaign featuring Filipino-Swiss formula car racer Marlon Stockinger was “deceitful and unlawful since it leads to a serious likelihood of confusion between two different and separate brands and businesses.”
For its part, Globe said that it “obtained authorization to use the name and logo Tonino Lamborghini through an agreement with Primo Mobile, the master franchisor of mobile phone related products for the Italian brand Tonino Lamborghini. Primo Mobile is a Singapore-based company that has a master license agreement with Tonino Lamborghini s.r.l. and is duly authorized to sub-license the use of the Lamborghini logo. The design of the Globe Tattoo Tonino Lamborghini 4G USB sticks was reviewed and approved by Primo Mobile.”
Even if it turns out that the branding is authorized, Globe should have known better than to use race car imagery in promoting a brand tie-up with a clothing and accessories company.
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