That storm is aimed directly at the likes of the Toyota Fortuner and Mitsubishi Montero Sport: the all-new Santa Fe. This time, the other H brand may have the firepower to take on its midsize SUV competitors head-on. Details are sketchy at this point, apart from the car keeping its moniker. No surprise, as the Santa Fe has sold more than 2.56 million units, 76% of it outside of native South Korea, since its 2000 introduction. The inevitable “fluidic sculpture” design theme is growing a branch called “storm edge.” Hyundai describes it as capturing “the strong and dynamic images created by nature during the formation of a storm.”
Hyundai says:
The third-generation Santa Fe features sophisticated and refined lines, which are in harmony with bold and voluminous surfaces, completing a more aggressive and classic look than its predecessor.
The design adopts the hexagonal grille – a key design cue of the Hyundai family look – a two-tone voluminous bottom car body and wider front and rear bumpers, creating a futuristic and urban-style SUV image.
Dynamic side character lines give a more aerodynamic feeling, while emotional details expressed on the exterior design deliver a premium image, suggesting a new design direction for Hyundai’s next-generation SUVs.
The all-new Santa Fe, whose core product concepts are “Refinement,” “Smartness” and “Practicality”, is expected to be a hit in the global SUV market, offering the best value to customers in every aspect, with its differentiated design, cutting-edge technologies, good fuel economy and practical use of space.
The new Santa Fe will debut at the New York International Auto Show in April.
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