Watch Your Car Files: Ferrari partners with Hublot

The epitome of Formula One and Formula One’s timekeeper are going to work together: Ferrari has announced that it will partner with Swiss watch manufacturer Hublot.

The Ferrari brand may be the most evocative where cars is concerned, but it hasn’t exactly worked its magic in timepieces. Its partnerships with Girard-Perregaux and Panerai have been largely unsuccessful, with Ferrari-branded watches reportedly ending up in the bargain bin (relatively speaking).

Now it’s Hublot’s turn to associate with the Prancing Horse, gaining a whole lot of official titles such as Ferrari Official Watch, Scuderia Ferrari Official Watch, Ferrari Official Timekeeper, Scuderia Ferrari Official Timekeeper, and Ferrari Challenge Official Timekeeper. So far, no watches have been presented to the public.

According to Ferrari President Luca di Montezemolo said, “exclusivity, technology and passion are among the many things that Ferrari and Hublot have in common and this partnership comes at an important time for both companies Being here at Mugello today, with so many of our owners and fans and hundreds of such beautiful Ferraris is the ideal opportunity to announce an all encompassing collaboration that will see Hublot join forces with us for the coming years.”

Here’s to more brashness from the pair.