Here’s news from CATS Motors: CATS Motors, the Philippines’ premier luxury brand vehicle importer, celebrates its twenty-year anniversary in partnership with Mercedes-Benz.
In keeping with its promise of bringing the experience of luxury, class and performance to its Filipino customers, CATS Motors celebrates this occasion with two unique milestones: the launch of the new Mercedes-Benz flagship showroom and the arrival of the new and legendary Mercedes-Benz SL Roadster.
With these two ultimate symbols of the evolution of Mercedes-Benz in the local market, CATS Motors showcases not only the strength of its heritage but also its stance towards an even more robust future.
“CATS Motors 20th Anniversary with Mercedes-Benz is not just a success story –it is a love story; our love story with the brand. Looking back, it started with our passion to bring the same experience closer to a Filipino audience,” says Felix Ang, President of CATS Motors. “Since then, our journey has taken us on quite an exciting ride and we look forward to countless more years of partnership with one of the world’s most-desired brands, Mercedes-Benz.”
“We believe that without capable partners who share the same passion and vision, Mercedes-Benz may not see the success that it enjoys today. CATS Motors is THAT partner for us in the Philippines – One who has all the ideal qualities of what we look for in a partner and who echoes the values of Mercedes-Benz through and through,“ says shares Mr. Wolfgang Huppenbauer, President and CEO of Daimler South East Asia. “And as Daimler continues to focus on shaping the future of the automobile, we are confident that CATS Motors will continue to grow with us from strength to strength.“
Behind the company’s unparalleled growth and success in the past two decades, is a story of humble beginnings, a persevering journey and evolution that has put CATS Motors to where it is today.
Led by visionary and founder Mr. Felix Ang, CATS Motors began as a car accessories shop in the late ‘80s, which evolved into a workshop-cum-showroom for Mercedes-Benz in 1992. Sharing the same passion for innovation and excellence as the luxurious car brand that it represents, CATS Motors became an official Mercedes-Benz dealership two years after and the rest, as they say, is history.
As the official importer and distributor of Mercedes-Benz in the country, CATS Motors has continuously raised the bar and set new trends not just for the brand but for the automotive arena. From producing record breaking sales of over a thousand units in 1995-1997, to building the first ever Mercedes-Benz Autohaus Showroom in South East Asia in 2003, to becoming the undisputed leader for the C-Class, E-Class, S-Class, and even sport coupé & roadster segments in the Philippines today, CATS Motors has established one expansive milestone to the next.
And this 2012, as CATS Motors celebrates 20 years of bringing the Mercedes-Benz experience in the country; it pushes the pinnacle of excellence and luxury service even further and sets new milestones in its story of evolution and success.
The celebration of the 20 years of partnership between CATS Motors and Mercedes-Benz also saw the launch of the newly completed state-of-the-art Mercedes-Benz flagship showroom at the CATS Complex in Greenhills – a perfect symbolism and proof of the company’s growth and evolution in the past two decades.
Rewind to twenty years ago, this venue served as the very foundation where CATS Motors began as a Mercedes-Benz workshop cum-showroom; and today it stands as the latest representation of a fully-compliant and world-class facility. The Mercedes-Benz showroom is equipped with the latest equipment, furniture and other showroom materials based on the Global Mercedes-Benz Presentation System.
“In 1992, I clearly remember the 1st time I met Mr. Felix Ang – we had the first blueprint of the first showroom. From those small, humble beginnings, CATS Motors has worked hard to grow the brand in this market and the opening of this new showroom is a clear testament,“ shares Mr. Wolfgang Huppenbauer. “
The new showroom serves as a fitting stage for the stars of the show and is a direct representation of the quality that Mercedes-Benz stands for. It showcases an enhanced design, atmosphere, and functionality, giving consumers an opportunity to experience a display of outstanding quality befitting the brand.
During the celebration, CATS Motors also unveiled the new generation Mercedes-Benz SL Roadster, symbolizing the brand’s shared passion for innovation, and its moving ahead into the next twenty years and beyond.
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