Ford will preview an all-new crossover vehicle based on the Fiesta at the New Delhi Auto Expo in January. The vehicle is destined for India, and, since Ford is sending a Philippine delegation to the show, likely for the Philippine as well. The budget crossover will possibly be known as the EcoSport.
Here’s more from Ford: This next-generation vehicle will take centre stage on Ford’s high-tech and interactive stand, which will cover roughly 1,400 square meters. Highlights planned for Auto Expo 2012 include comprehensive safety and quality displays, a 3D theater, live shows and a crowd-sourced, interactive driving game.
The new vehicle will be the latest One Ford global product, a vehicle designed to help expand Ford’s footprint in the world’s fastest-growing auto markets, including India.
It will be the second of eight products Ford plans to bring to India by mid-decade. The Ford stand will take advantage of the latest technology to deliver a lively and interactive experience for customers.
A major highlight will be allowing the audience to take control of a vehicle on a large LED screen – virtually. Using a motion-sensing camera, the crowd will collectively be able to control the vehicle as it rolls along the road, and unlock information at each bend. The display will prompt the crowd to lean left and right during a short drive as it shows highlights of the route.
Photos from this event will be taken during each game and uploaded to a Facebook gallery, where visitors can tag themselves.
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