Toyota Philippines Puts Up a Well-curated and World-class Car Show


From August 10 to 18, Toyota Motor Philippines (TMP) showcases Toyota vehicles from its past, present and future in an exhibit dubbed as the “World of Toyota Motorshow” at the World Trade Center, Pasay City. Two concept cars were specially brought in from Japan as part of the exhibit to celebrate TMP’s 25-year presence in the Philippine market. These are the Toyota FCV-R and the Lexus LF-LC concept vehicles, reflecting the brand’s new design philosophy and technology of cars in the future.

Toyota’s FCV-R vehicle stands for Fuel-Cell Vehicle Reality and Revolution, which is a dedicated concept model that is slated towards mass production sometime in 2015. It is a mid-size fuel cell vehicle that runs on hydrogen, and does not emit any emission gas or CO2 but only water vapor.  This concept vehicle reflects Toyota’s new family design with both its “W” front and rear styling.

Toyota’s luxury brand Lexus on the other hand will showcase its Future-Luxury Coupe (LF-LC), a concept vehicle that was first revealed in Detroit at the North American International Auto Show.  In line with the brand’s new design language, the LF-LC concept car shows off the brand’s signature spindle-shaped grille supported by a front-engine and rear-wheel drive drivetrain layout. Powered by the latest Advanced Lexus Hybrid Drive, this Lexus concept car offers optimal fuel efficiency but with supercar performance. Its interior features Toyota’s latest technology paired with natural forms and shapes to create a driver-focused synergy of form and function.

Both of these “cars of the future” communicate how Toyota looks at the future of mobility.  Not just mere science fair displays, the design languages and technology used in these vehicles offer a crystal ball glimpse of how Toyota cars will look and perform in the very near future.

A Well-curated classic car display

As retrospect, the Toyota motor show has over 30 classic Toyota vehicles on display including a collection of various vintages of the Corolla, Starlet, Cressida, Celica, Crown, Land Cruiser and Corona series. Some of the other highlights in the classic Toyota display are the following – a very rare Toyota 2000GT of James Bond “You Only Live Twice” fame, a Toyota Sports 800, and the Toyota Century luxury limousine.  The 2000GT is Toyota’s first supercar while the Sport 800 is the brands first production sports car. In Japan, it is affectionately called “Yota-Hachi”, which means “Toyota 8” in Japanese. Contrary to popular belief, this was the first Toyota sports car to have a boxer engine, not the 86.

Various classic Toyota owners and car club members were tapped for this exhibition.  Dhen Dela Cruz, the owner of a very rare 1973 Toyota Publica came all the way from Tarlac province and took his beloved classic to join the classic car displays. Another notable classic was the black 1969 Toyota Crown owned by Peter Abelon. This Crown won many awards in various car shows and still sports its original and well-preserved maroon interior.

The show has something for everyone, including a playroom for children to enjoy and an 86 Tamiya RC (remote control) area. Special offers await buyers of new Toyotas during the 9- day period.  Buyers get to save as much as P100,000 by making a reservation or trading-in their old car on the spot. These customers will likewise be eligible to win additional P100,000 discount as Toyota will be raffling 25 winners at the end of the event.

TMP President, Mr. Michinobu Sugata said “This exclusive Motorshow is held in commemoration of twenty five years of providing quality vehicles and unparalleled service to its customers. Because of our customers, Toyota Motor Philippines Corporation continues to be the automotive industry leader for more than two decades, with 11 consecutive years of Triple Crown from 2002 to 2012. Through this event, Toyota would like to thank its customers for their support and loyalty throughout the years. It is our way of sharing this momentous occasion with everyone. I would like to personally invite the public, their family and friends to #StartTheFun… only at the World of Toyota!”

Whether by design or by sheer coincidence, admission fee for the Toyota Motorshow is 25 pesos. For more information on the World of the Toyota Motor Show, visit their website or like their page on Facebook (Toyota Motor Philippines.) or call their CAC Hotline at (02) 819 2912.

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