Geneva 2012: Ford B-Max microvan

February 14,2012

Could this car be coming to the Philippines? Following the big publicity for the Ford EcoSport launched at the New Delhi Auto Show, now comes another vehicle built off the Blue Oval’s B-segment (Fiesta) platform. This is the new Ford B-Max, a mini-minivan that may prove popular in Europe as well as developing markets. Will it make its way to the Philippines? Naming problems aside (too close for comfort to “D-Max”), the Philippines has been more of an SUV market rather than an MPV one, with several exceptions of course. Ford may just may an exception too and market the B-Max here.

Here’s more from Ford:
Ford will throw open the doors to its all-new production-ready B-Max compact multi-activity vehicle when it takes a starring role at the 2012 Geneva Motor Show in March.
Ford president and CEO Alan Mulally will be in Geneva to unveil the new B-Max, which promises to set new standards with its unique design and best-in-class technological features. Its return to Geneva, in full production form, comes a year after the concept was unveiled at Geneva.
“The B-Max combines an exciting, innovative design with features that only previously have been found in bigger cars,” said Stephen Odell, chairman and CEO, Ford of Europe. “It’s a brand new car that responds to the needs of an increasing number of customers who want much more from their small cars.”

Bringing the B-Max to production demanded a new approach to door construction, which has resulted in wide-open access for drivers, passengers and luggage, with the centre pillars integrated into the doors themselves. The B-MAX will deliver superior craftsmanship and high quality materials rarely found on an affordable compact car, together with flexible-seating and class-leading load-space.

Ford’s innovative new 1.0-liter EcoBoost petrol engine, with its advanced combination of 124 bhp power output and 20.8 km/liter efficiency, will be available on the B-Max, as will Duratorq TDCi diesels.

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