News flash from Mazda: Mazda Motor Corporation has announced that the cumulative global production volume of the Mazda6, also known as the Mazda Atenza in Japan, reached two million units in August 2010. The Mazda6 reached this milestone eight years and six months since the first generation Mazda6 rolled off the line in February 2002 at Mazda’s Hofu Plant No. 2 in Yamaguchi prefecture. The time with which the Mazda6 hit the 2 million mark is the second fastest– after the Mazda3 – among all nameplates.
The first generation Mazda6 was the leadoff model among the new generation of Mazda products launched in 2002 epitomizing the company’s Zoom-Zoom brand message– a mid-size car which combines sporty styling with exceptional driving performance. This driving experience offered by the first generation Mazda6 received high praise from many customers, and saw the vehicle winning over 130 global motoring prizes, including Japan’s prestigious 2003 RJC Car of the Year award, in November 2002.
The Mazda6 was fully redesigned in 2007 in line with Mazda’s “Zoom-Zoom evolution” concept by taking the strengths of the first generation model further with significantly improved environmental and safety performance. By February 2009, the new Mazda6 European specification model was awarded the five-star maximum rating by the European New Car Assessment Programme (Euro NCAP).
Currently, the Mazda6 is produced at Mazda’s Hofu Plant No. 2 in Japan, at AutoAlliance International Inc. (AAI) in Michigan, USA, and at the FAW Car Co., Ltd. (FCC) facility in Changchun, Jilin province, China. The global production volume of the Mazda6 during the January-August 2010 period was steady at approximately 164,000 units, almost a 50 percent increase over the same period of the previous year. This steady increase in volume also reflects the exceptional performance of the Mazda6 locally, with a 38 percent increase over last year’s performance.
In the Philippines, the Mazda6 was first launched in 2004, and have delighted close to 500 customers who appreciate the exhilaration of driving an executive sport sedan. The latest Mazda6 version was launched this year at the Manila International Auto Show in April. All Mazda6 in the Philippines are imported from Japan.
“The 2010 Mazda6 is the sportiest and most highly equipped Mazda6 we have ever brought into the Philippines, bringing together a package that includes Adaptive HID headlamps, LED tail lights, Smart Keyless Entry System with Start/Stop Button, 8-speaker BOSE audio system, sunroof, gorgeous 18-inch aluminum alloy wheels and Sport Appearance Exterior Package,” said Steven Tan, Vice-President for Sales and Marketing of Mazda Philippines. “Of course, the most compelling attribute of the Mazda6 is its Zoom-Zoom driving experience.”
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