SEMA 2013: Chrysler teases Mopar ’14

Chrysler Group LLC today released an image of its new limited-edition Mopar ’14, which will debut at next month’s Specialty Equipment Market Association (SEMA) show in Las Vegas.

“Our new Mopar ’14 will instantly resonate with enthusiasts,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “This limited-edition ride is for muscle-car fans who love high octane and customizable performance.”

The new Mopar ’14 will be one of 20 customized vehicles on display in the brand’s 15,300 square-foot exhibit. The limited-edition vehicle follows the Mopar ’10 Challenger, Mopar ’11 Charger, Mopar ’12 300, and Mopar ’13 Dart. In addition to custom vehicles, the brand will showcase new Jeep® Performance Parts from its newly created Mopar Off-Road Division. The SEMA Show runs Nov. 5-8 at the Las Vegas Convention Center.

Mopar Brand
Mopar is Chrysler Group LLC’s service, parts and customer-care brand and distributes 280,000 parts and accessories. With the creation of the industrial alliance between Chrysler Group and FIAT SpA, Mopar is extending its global reach, integrating service, parts and customer-care operations in order to enhance dealer and customer support worldwide. Mopar’s global portfolio includes more than 500,000 parts and accessories that are distributed in more than 130 markets. Mopar is the source for genuine parts and accessories for Chrysler Group brands as well as FIAT brands.

Mopar parts are unique in that they are engineered with the same teams that create factory-authorized vehicle specifications for Chrysler Group and FIAT vehicles – a direct connection that no other aftermarket parts company can provide. A complete list of Mopar accessories and performance parts is available at www.mopar.com.