HIROSHIMA, Japan—Mazda Motor Corp. will showcase the recently released Mazda Axela (known as Mazda3 overseas) with a variety of engine types at the 2013 Tokyo Motor Show. Mazda’s latest models and technologies, such as the Mazda CX-5 crossover SUV and the flagship Mazda Atenza (Mazda6 overseas), will also be on display.
Both models feature SkyActiv Technology and the “Kodo” —Soul of Motion design theme.
Keep ‘fun-to-drive’ alive
The company’s theme for this year’s Tokyo Motor Show is “Mazda defies convention to keep fun-to-drive alive.” The theme expresses the company’s desire to introduce people all around the world to the joy of driving that is unique to the Mazda brand. This goal is supported by four pillars: SkyActiv Technology, opening up new possibilities in both environmental and driving performance; Kodo design, which expresses a dynamic and powerful life force; Mazda’s safety philosophy Mazda Proactive Safety; and a new-generation car connectivity system called Mazda Connect.
The Mazda3 is a core model in the Mazda lineup accounting for more than 30 percent of the company’s global sales volume, and it is the third of Mazda’s new-generation vehicles to be completely redesigned. At the Tokyo Motor Show, the Mazda3 SkyActiv-CNG Concept, which runs on compressed natural gas (CNG), will be exhibited for the first time alongside gasoline, hybrid and diesel-engine models. Mazda is proposing the new Axela as a ‘multisolution.’ Capable of using a diverse range of energy sources, every model still offers Mazda’s trademark fun-to-drive experience.
SkyActiv technology
Furthermore, regardless of fuel type, all models in the Mazda3 lineup feature SkyActiv engines—a testament to the versatility of SkyActiv Technology.
The new Mazda stand will also feature technology exhibits explaining Mazda’s unique Human Machine Interface and car connectivity system. Alongside new-generation models such as the Mazda CX-5 and Mazda6, the displays show Mazda’s most recent technologies and hint at the direction of future models.
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