Mitsubishi Motors Philippines: 2013 record-breaking year

January 14,2014

Mitsubishi Motors Philippines Corp. (MMPC) ended 2013 with a bang by registering total sales of 43,176 units.

This historical achievement is the highest annual sales that MMPC was able to attain, breaking the record of 36,533 units sold in 1996. This feat also marks MMPC’s seventh consecutive sales growth with a growth rate of 23.7 percent, higher than that of the total industry’s growth improvement.

Another notable accomplishment for the year was MMPC’s December sales of 4,322, which posted as the highest monthly retail sales in its history.

Meanwhile, members of the Chamber of Automotive Manufacturers of the Philippines Inc. (Campi) and Truck Manufacturers Association reported combined annual sales of 181,283 vehicles, an improvement of 15.7 percent compared to 156,649 units sold in 2012. With these figures, MMPC even surpassed its target sales and was able to attain a 23.8-percent market share, modestly better than the 2012 market share. MMPC strongly maintained its No. 2 position in the industry.

Aside from the remarkable and straight sales growth and success, increases on the passenger car (PC), light commercial vehicle (LCV) and truck segments were also reflected in MMPC’s 2013 performance. With the locally manufactured Lancer EX complemented by the addition of the Mirage hatchback and the introduction of the Mirage G4 sedan during the last quarter, MMPC was able to fully strengthen its presence in the PC segment. PC sales more than doubled with 9,718 units sold or 202.4  percent, significantly higher than the 2012 total PC sales of 3,214 units. Truck sales also improved by 28.3 percent with 788 units sold, while LCV sales modestly increased by 5.1 percent with 32,642 units sold compared to 31,058 units sold in 2012.

On the Top 10 list

Based on Campi data, several models made it to the Top 10 list of best-selling vehicles in the country. Total sales for Montero Sport reached 14,683 units, making it the best-selling LCV in the country. The L300 FB Chassis Cab and Adventure were also included in the roster of Top 10 LCVs with 6,810 and 6,580 units sold, respectively. The L300 and Adventure remain to be substantial models and are mostly preferred by small entrepreneurs and families because of the vehicles’ practicality, reliability and, on top of that, the fact that it is easy to maintain.

The Mirage hatchback also managed to be on the Top 3 in the industry’s best-selling passenger cars in the market with a total of 6,191 units sold.

MMPC’s sustained sales surge is highly attributable to the healthy financial and economic condition of the country. Despite several destructive natural calamities experienced last year, the industry still managed to register double-digit growth and register record-breaking sales. MMPC also credits its robust performance to its diverse product lineup offering class-leading features and value for money.

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