Porsche Asia Pacific sets new sales record in 2013

Porsche 911 Turbo S. Photo by Botchi Santos

Porsche reached a new sales milestone in the Asia-Pacific region with a total of 5,225 vehicles sold in 2013 (from Jan. 1 to Dec. 31, 2013). The sales in 2013 increased by 10.5 percent as compared to the same period in 2012. The sales of two-door sports cars comprising of the 911, Boxster and Cayman models grew by 60.4 percent.

The Cayenne (with a 13-percent increase in sales) continued to be the popular choice in the Asia Pacific region, although Panamera’s  total sales has slowed down due to the anticipated deliveries of the second generation end of last year and with more to come this year (35.6-percent decrease in sales). Porsche enjoyed growth across all regions in 2013, reporting for the first time in the history of the company more than 162,000 deliveries on a global level, which corresponds to an increase of 15 percent in comparison to 2012.

Martin Limpert, managing director of Porsche Asia Pacific, said that the sales at Porsche Asia Pacific has been continuously growing with another new record last year. “The new Macan—unveiled last year in Los Angeles and made a debut in our region at the Taipei Auto Show last month—is arriving in our region this year. In addition to that, together with the super sports car 918 Spyder, the attractive product lineup such as the 911 GT3, 911 Turbo and Turbo S, 911 Targa and the second-generation Panamera, we believe that 2014 will definitely be another remarkable year for Porsche.”

He added: “Coming on board to Porsche Asia Pacific during a year that is represented by so many amazing Porsche product introductions will be an exciting start of the journey for me. At the same time, I am looking forward to explore the Asia Pacific region with its different people, cultures and further market potentials.”

Important markets

Taiwan contributed precisely 2,000 vehicles (+16.9 percent growth) while South Korea contributed 2,041 vehicles according to a Kaida report (+32.7 percent growth) to the total sales of Porsche in the Asia-Pacific region. Sales in Malaysia and Singapore constituted 10.9 percent of the total regional sales. Other important markets within the region, including Thailand, Philippines and Vietnam, continue to grow, contributing to 105, 97 and 91 to regional sales, respectively. Brunei, French Polynesia, Indonesia, New Caledonia and Sri Lanka comprised 5.8 percent of the total regional sales. South Korea has been one of the strongest markets in the Asia Pacific region and naturally has become independent starting this year.

Porsche Asia Pacific also welcomes new markets this year, Cambodia and Mongolia, which have developed rapidly in the recent years and have the potential to become important growth markets of tomorrow.

Popular models

A total of 598 Porsche 911 units (11.4 percent of the model range segment) were delivered to customers in the Asia Pacific region. On top of that, the popular Cayenne sport utility vehicle continued to be the strongest performer with sales of 3,149 (60 percent of the model range segment share). The sales of Porsche’s four-door Gran Turismo Panamera models totaled 698 units, resulting in 13.4 percent of segment share. The new Boxster and Cayman contributed 780 vehicles to the total sales of 5,225 vehicles, contributing to 14.9 percent of model range segment share.

Porsche Asia Pacific Pte. Ltd. commenced operations on Oct. 1, 2001, and was founded to give Porsche closer ties with Asia-Pacific markets that are becoming increasingly important and to support our importers and dealers. Porsche Asia Pacific supports the operation of 13 countries: Brunei, French Polynesia, Indonesia, Malaysia, New Caledonia, the Philippines, Singapore, Sri Lanka, Taiwan, Thailand and Vietnam, with Cambodia and Mongolia joining this year.

For more information, contact Porsche Center Philippines at 7270381 to 85 or visit its showroom located at 201 Edsa Mandaluyong.