Ford Philippines is once again the largest exhibitor at the 10th Manila International Auto Show, with its largest-ever line-up of Ford vehicles in the Philippines on display in a pavilion spanning a total of 1,000 square meters. The Ford showcase at the Motor Show highlights the company’s ongoing commitment to offer segment-leading cars, SUVs and trucks to consumers in the Philippines.
Highlights of the Ford stand include the recently launched all-new EcoSport, a versatile and fuel-efficient urban SUV designed to complement consumers’ busy lifestyles, as well as the reveal of the all-new Escape, the latest addition to Ford’s SUV line-up in the market.
The all-new EcoSport and all-new Escape are just two of 15 vehicles that visitors will see at the Ford pavilion.
“The Manila International Auto Show is the perfect venue to showcase our latest segment-leading global Ford vehicles to customers in the Philippines. The all-new EcoSport and all-new Escape will further expand our showroom and help continue introducing the Ford brand to even more customers in new vehicle segments,” said Kay Hart, managing director, Ford Philippines.
All-new EcoSport
The all-new EcoSport represents the latest proof point in Ford’s ongoing and successful product-led transformation in the Philippines.
The urban SUV is developed by a global team based in South America and is being built at the state-of-the-art Ford Thailand Manufacturing (FTM) facility in Rayong, Thailand.
Smart features such as Ford’s SYNC in-car connectivity system, combined with high fuel efficiency, class-leading cargo space, 550mm water-wading capability, and 200mm of ground clearance, help the all-new EcoSport fit in perfectly with Filipinos’ busy urban lifestyles.
The all-new EcoSport’s 1.5L Ti-VCT engine with six-speed Ford PowerShift automatic transmission helps deliver leading fuel efficiency and low emissions, while still offering a ‘fun to drive’ promise.
Smart and capable, the all-new EcoSport is always ready for work and for play making it the perfect vehicle for exploring the city.
“The all-new Ford EcoSport will help define a whole new niche here in the Philippines, creating its own space in a highly attractive and very practical vehicle segment,” said Minnie Valencia-Bustamante, vice president for marketing and sales, Ford Philippines.
The all-new EcoSport is already on sale at Ford dealerships nationwide with deliveries starting this week. Pricing ranges from PhP 775,000 for the 1.5L EcoSport Ti-VCT Ambiente MT to PhP 975,000 for the high-series 1.5L EcoSport Ti-VCT Titanium AT.
All-New Escape
Ford is using the Manila International Auto Show to reveal the all-new Escape, highlighting its plan to further strengthen an unmatched SUV offering in the Philippines with another segment-leading vehicle that connects with the active lives and lifestyles of Filipinos.
The all-new Escape builds on Ford’s global SUV expertise to show how Ford expects to bring new levels of refinement and capability to the fast-growing SUV segment. It will be imported from North America and will be officially on-sale in the fourth quarter of this year.
“We are excited to bring the all-new Escape to the Philippines, which will further expand our unmatched lineup of SUVs in the market and address the various needs and requirements of every market segment,” said Hart.
Urban Discoveries Campaign
At the Manila Show today, Ford also announced the grand prize winner of its successful ‘EcoSport Urban Discoveries’ campaign.
The EcoSport Urban Discoveries campaign was designed to engage Filipino consumers to share their own, unique urban discoveries and explain why the all-new EcoSport is the ideal vehicle to take them there.
Urban Discoveries ambassadors Bogart the Explorer and Petra Mahalimuyak were on hand to announce Jake Señeres as the campaign’s winner. Señeres was chosen from among six finalists, who selected from more than 100 entries gathered throughout the campaign period. He wins a unique two-month all-inclusive urban adventure for two with the all-new EcoSport.
“We are pleased to award Jake Señeres with this one-of-a-kind adventure with the all-new Ford EcoSport. Designed for the urban adventurer, the EcoSport combines the maneuverability and fuel efficiency of a compact car with the versatility and spaciousness of an SUV, making it the perfect vehicle for every day city driving,” said Valencia-Bustamante.
Ford Interactive Displays
The Ford stand includes a mezzanine level, which features interactive displays including Ford SYNC, EcoBoost, as well as other green, safe, and smart technologies.
The award-winning EcoBoost engine is on display to help visitors understand this innovative technology that helps smaller engines deliver the power and performance of larger engines with class-leading fuel efficiency and emissions levels.
Visitors will also have the opportunity to try out SYNC using a sample instrument panel unit, and can also sit inside Ford vehicles on display to experience a demonstration of SYNC.
The Ford stand includes an interactive souvenir photo booth, which allows visitors to take a snap shot with their favorite Ford vehicle.
As with previous years, visitors are welcome to test-drive a Ford vehicle outside the main hall, including the 3.2L Ranger Wildtrak, 2.2L Ranger XLT MT, all-new 1.5L EcoSport, 2.0L Explorer LTD Plus EcoBoost, and new 1.0L Fiesta EcoBoost.
The Manila International Auto Show runs from April 3 to 6 at the World Trade Center, Pasay, Manila.
Disclaimer: The comments uploaded on this site do not necessarily represent or reflect the views of management and owner of Cebudailynews. We reserve the right to exclude comments that we deem to be inconsistent with our editorial standards.
