Toyota Wigo sells 627 units in March, grabs 27.9% market share

The newly-launched Wigo is having the Toyota effect in the mini hatchback market. It has reportedly grabbed a 27.9% share in the entry-level hatchback segment in March, its first full month of sales. The segment includes the Mitsubishi Mirage, Suzuki Alto, and the Hyundai i10. Toyota Motor Philippines (TMP) sold 627 units last month. Early reviews of the Wigo are favorable.

In a statement, TMP President Michinobu Sugata expressed “We are deeply grateful for the very quick and positive response from the market towards our newly launched Wigo. This overwhelming sales performance is a testament to the trust the customers have towards Toyota’s newly launched product. We are confident that the reason why customers chose the Wigo is because of the Toyota Sure Advantage as seen in all its other line-up. Furthermore, on top of Toyota’s quality known features, the Wigo is the most affordable Toyota to date making it more appealing to the Filipino public. We are certain that this mini hatchback will continue to be well-received by people who want a car that is easy-to-own and easy-to-drive, therefore making it definitely easy to enjoy.”

The entry-level hatchback segment is the industry’s fastest growing, at a rate double that of the total Philippine market.