Mazda boosted its presence in the south with the opening of Autohub Group’s new Mazda Davao, its latest full-service Mazda dealership facility in the country.
Located at Kilometer 7, Lanang, Davao City, the 2,000-square-meter facility boasts a seven-vehicle showroom and 10 service bays, with services that include sales, aftersales, parts and accessories, as well as body repair. Consistent with the new Mazda standard for advanced new green technology, the Davao showroom and customer area are illuminated by more than 400 LED lights that save up to 70 percent of energy cost versus conventional lighting—perfectly complementing Mazda’s innovative SkyActiv powertrain technology for fuel efficiency without compromising performance.
“Davao is a key market for Mazda because it is a vibrant city and a key commercial center for Mindanao,” said Steven Tan, president and CEO of Berjaya Auto Philippines. “Finally, Mazda’s new lineup of products featuring the advanced SkyActiv technology and the striking Kodo design is now available in Davao to delight the discerning car lovers of Davao City and the surrounding provinces.”
“With the opening of Mazda’s latest showroom, our high-quality, beautiful and fuel-efficient car models will now be more accessible to a larger market in the region.”
Mazda Davao represents an expansion of the Autohub Group’s business with Mazda in Mindanao. Led by its president, Willy Tee Ten, the AutohubGroup has been operating Mazda Cagayan de Oro since 2011. “We really like Mazda as a premium Japanese brand,” said Tee Ten. “We see the Mazda brand as a growth pillar for the Autohub Group as it perfectly complements our portfolio of other automotive brands. We see a tremendous potential for Mazda in Mindanao.”
Year-to-date April Mazda sales numbers in the Philippines show a 57.5-percent increase compared to the same period last year. This makes Mazda one of the fastest growing brands in the country. The opening of Mazda Davao will further help fuel the growth of the brand in the country as it makes owning and maintaining a Mazda more convenient for the people of Davao City.
The current product lineup of Mazda PH includes the Mazda2 subcompact sedan and hatchback, the recently launched all-new Mazda3 SkyActiv compact sedan and hatchback, the Mazda6 SkyActiv executive sedan, the CX-5 SkyActiv compact SUV, the CX-9 seven-seater SUV, the MX-5 2-seater sports roadster and the BT-50 pickup truck.
There are 14 Mazda sales and service dealerships located across Metro Manila—Mazda Greenhills/Edsa, Mazda Pasig along C5, Mazda Quezon Avenue and Mazda Alabang—and key provincial locations Pampanga, Dagupan, Cabanatuan, Batangas, Cebu, Cagayan de Oro, Tarlac, Cavite, Iloilo and now Davao.
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