Market leader Toyota Motor Philippines has recorded a historical high by selling 9,132 units in a single month, May 2014. Coming from two consecutive months (March & April) of selling more than 8,000 units, Toyota Motor Philippines (TMP) proved that it can go even further by breaching the 9,000 sales mark last month.
Compared to its registered performance last May of 2013, TMP’s sales grew by 47%, representing continuous high demand for all its models. This strong sales level was again made possible because of the continued strong performance of its best-selling vehicle in the country, the Vios, with recorded sales of 2,080 units. Moreover, this performance was further strengthened by other top-selling Toyota models such as the mini hatchback Wigo recording 926 units, 18% higher versus the previous month. The Fortuner on the other hand, also registered high sales growing by 47% versus the previous monthwith 1, 721 units sold. Likewise, the locally manufactured Innova, the all-new Corolla Altis and the Hilux are the brand’s other top-selling vehicles that have contributed to this sales milestone. On a year to date basis, Toyota Motor Philippines registers a growth of 35.4%versus the first 5 months of last year with accumulated sales of 40,062 units as of May 2014.
In a statement, TMP President Mr. Michinobu Sugata expressed… “Having to reach more than 9,000 units in a single month is indeed a breakthrough performance by the company. Our continued thrust of satisfying our customers with the best products and services has indeed bore its fruit as revealed by the numbers. With such results the past months, it likewise inspires us as a Team to continuously find ways in serving our customers even better.”
He also added that, “Coming from two consecutive months of an 8,000 unit sales level, it overwhelms me that our customers’ support to our brand has led to our record sales last month. Moreover, this is the very first time that any car brand has experienced such high level. Looking at how things are going, we at TMP, expect that this strong demand is expected to continue because of the positive economic outlook and the good reaction from the market with regards to our newly launched models such as the Corolla Altis, Yaris, Innova and the Wigo. Moreover, our best-selling Toyota model, the Vios, continues to be a favourite because of its overall great value and reliable performance.”
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