Foton launches the Big Show

The Trans Van is the latest passenger van to be released by Foton.

MANILA, Philippines–Aside from joining international auto shows like the recently concluded biennial Philippine International Motor Show (PIMS) or the annual Manila International Auto Show (MIAS), organizing single-brand auto events seem to be a very effective way to introduce new models in the market.

Market leaders like Toyota and Isuzu regularly hold massive single-brand auto and truck shows to showcase their latest offerings and promos.

Foton, the country’s biggest Chinese-made automotive brand, is also making a mark by holding its fourth single-brand show. Dubbed as the Foton Big Show, the event started off as a “Palitan Fest” back in 2010.

“Palitan,” or exchange in Filipino, promotes generous price valuations for trade-in units in exchange for brand-new Foton vehicles. Now on its fourth year, the event has since evolved into what is now known as the Foton Big Show, an annual and exclusive showcase of Foton’s full vehicle lineup, ranging from passenger vehicles (PV), light-duty trucks, heavy-duty trucks and heavy machineries.

The Foton dancing wheel loader

United Asia Automotive Group Inc. (UAAGI), the exclusive distributor of Foton vehicles in the Philippines, will once again showcase the Foton Big Show on Oct. 17 to 19 at the World Trade Center.

Like in previous shows, Foton’s Big Show will feature test drives, special discounts, freebies, easy-to-avail financing schemes from partner banks, as well as PMS (preventive maintenance service) bundles to go with the unit purchase.

According to Anna Parado, Foton Philippines VP for marketing, “Foton has been widely accepted in major banks, leasing institutions and insurance companies; these will be represented at the event to offer the convenience of submitting applications on site.”

“Foton’s Big Show 2014 is the perfect venue for those intending to find the right truck, van or utility vehicle for the Filipino businessmen,” says UAAGI president Rommel Sytin. He adds, “We will again showcase the latest technologies and innovations from Foton, including our major engine partner Cummins, as it powers more of the Foton vehicles, which will be launched during the opening of the event.”

Empowering business

“Foton’s Big Show 2014 is the perfect venue for those intending to find the right truck, van or utility vehicle for the Filipino businessmen.”

With its theme of “Empower Your Business,” the event offers a “one-stop shop” venue to allow buyers the convenience of shopping for the best financing and leasing deals with the 10 institutions that have partnered with UAAGI and Foton.

The new models being launched this year will include six new commercial vehicles, including three vehicles powered by Cummins engines.

Cummins is considered a world leader for diesel engine technology. Aside from Foton’s engine partnership agreement with Cummins, its vehicles are developed in cooperation with global brands and key technical partners such as Bosch, Lotus, Motorola and Daimler, making it the world’s largest manufacturer of business vehicles.

The ETX GTL tractor truck

“The Filipinos are very ingenious people, with Foton’s vehicle lineup being very functional and versatile at the same time, we are able to cater to whatever our clients’ need,” adds Sytin.

Extensive lineup

Through the years, Foton has built up one of the most extensive lineups of commercial vehicles in the market today. Their passenger vehicles include the Cummins-powered Thunder pickup truck and View Traveller van. Its Tornado Series offers a very versatile platform for light-duty trucks; and for heavy-duty trucks, the ETX Series has become a popular choice for hauling and contraction.

Foton will also showcase once again the “Dancing Wheel Loader Show” with stunt truck operators flown into the country from Foton China. In each performance, highly-skilled heavy equipment operators will make these machines do dance routines that include two-wheel stunts and spectacular dance maneuvers.

Registration and entrance to the show is free, and visitors to the show can also preregister by logging on to www.foton.com.ph or by e-mailing inq@foton.com. To know more about Foton, visit any of its 22 dealerships nationwide, or call tel. 4592121 or 0999- 9999998.