Nissan to launch GT Academy in PH with $1 million prize

Philippine fans of PlayStation Gran Turismo will get the chance to be real life racing drives, like Ricardo Sanchez, champion of the GT Academy International Race Camp in 2014.

Nissan is on a roll in the Philippines, under the newly unified Nissan Philippines. After successive launches of the all-new Sylphy and Altima sedans, and the X-Trail SUV, the brand is back in the public eye. The all-new Navara pickup, with the styling and features inspired by SUVs, will be launched in February. NPI president Antonio Zara said, “The Navara is a beast of a machine. It is tough and smart. It will feature a multilink suspension, one of the best independent suspension systems.”

Now, the excitement for Nissan fans will go up to level 11, as Nissan Philippines announces that the Gran Turismo Academy will be launched in the country. GT Academy is a race talent recruitment program unlike any other. It is built on the premise that video game driving champions can take on the world’s racing talent. Video game driving enthusiasts will compete online and in live events. A group of champions will be chosen to be trained and take on the challenge of being a real-life professional race driver.

In the past couple of years, Nissan has put GT Academy drivers behind the wheel of 370Z and GT-R race cars. One past winner received a GT-R Nismo GT3—a real one, that is. The competition will be tough. In 2014, over 765,000 people joined in Europe alone.

With the GT Academy launch in the Philippines this year, local gamers will finally be able to proudly choose their country from the list of participating countries. From the online and live event competition, twelve finalists will be selected. They will take part in a national final event, duking it out in special racing pods. Real driving skill, fitness and media savviness will be tested as well. The chosen driver will then compete with other countries, until a group of six drivers will be invited to Silverstone, UK, to take part in the final selection round. The drivers will switch from the PS3 console to actual Nissan sports cars. Competitors will be judged on talent, drive, passion, and dedication. Chosen winners have participated in events such as the Dubai 24 Hours.

The company also launched the Nissan Drive to Discover program. Nissan will team up with different organizations for a drive around the Philippines. “We will take you to a tour of the Philippines like never before, promises NPI president Zara.

“Last year, we welcomed 2014 with the launch of two of our sedans and ended the year with a bang with the X-Trail. 2015 will be an even bigger year with exciting launches,” said Zara.