Ranger emerges as the country’s top pick-up as Ford PH posts record sales in 2014

January 14,2015
“SURVIVOR” jury Helena Jee Holthe jumps up from the Ranger bed.

“SURVIVOR” jury Helena Jee Holthe jumps up from the Ranger bed.

FORD Motor Co. today announced its second consecutive year of record sales in the Philippines with overall retail sales in 2014 rising 53 percent year-over-year to 20,341 units, driven by strong sales across the entire Ford lineup.

The company’s year-long momentum continued through December with monthly retail sales jumping 56 percent year-over-year to 1,903 units, capping Ford’s all-time best quarter in the Philippines with sales of 5,777 units.

“It’s been a remarkable year from beginning to end, and we’re extremely proud of how the Ford brand and our full lineup of global Ford vehicles continues to connect with, and be valued by, so many Filipino customers,” said Kay Hart, managing director of  Ford Philippines.

In 2014, the versatile Ranger became the Philippines’ top-selling pick-up truck with full year retail sales soaring 70 percent year-over-year to 7,996 units, driven by strong demand throughout the year for the full lineup of 13 Ranger variants available in the Philippines.

The Ranger finished its extraordinary year with December sales rising 87 percent year-over-year to an all-time monthly record of  956 units.

Ranger was honored with a total of six prestigious awards in 2014. This included the Ranger Wildtrak being named “2014-2015 Truck of the Year” by the Car Awards Group Inc. (Cagi)—the second consecutive year the Ranger has earned this distinction.

“It’s both an honor and a source of pride for our team to have both the 4×2 and the 4×4 Ranger variants recognized with these prestigious industry awards.  The Ranger continues to be regarded as the benchmark among pick-up trucks in the market today and our record sales is a testament of this,” said Hart.

The EcoSport compact urban SUV quickly became Ford’s second best-selling nameplate in the Philippines in its first year of availability, while helping define a whole new vehicle segment. December retail sales of 537 units helped boost full-year EcoSport sales to 5,203 units.

The popular Everest SUV delivered a record full-year performance in 2014 will retail sales climbing 11 percent year-over-year to 3,137 units. Unveiled at a global event in November, the much-anticipated all-new Everest will be launched in the Philippines later this year.

The sporty Fiesta delivered sales of 130 units in December, helping boost its full-year total to 2,099 units. Filipino consumers continued to appreciate the Fiesta’s high-performance and fuel-efficient 1.0L EcoBoost engine, which was named International Engine of the Year in 2014 for an unprecedented third year in a row.

The premium Explorer SUV achieved full-year sales that increased five percent year-over-year to 1,083 units. Ford recently launched the Explorer Sport and Escape in the Philippines, both equipped with the award-winning EcoBoost engine, with customer deliveries of the Escape beginning February.

Full-year sales of the Ford Mustang totaled 139 units in 2014. Ford’s iconic pony car will reach new heights in 2015 with the launch of the all-new Mustang in the first quarter.

Ford continued to expand its nationwide dealer network in 2014, bringing the total to 36 full-service dealerships. This included the opening of Ford Alabang, one of the largest Ford dealerships in the Asean region.

Ford plans to continue adding new dealerships in 2015, further expanding the network and making the Ford brand even more accessible to customers nationwide.

“With the launch of more global Ford vehicles on the way, and the expansion of our nationwide dealer network continuing, we are committed to going further in 2015 and making the Ford brand even more accessible to our customers across the Philippines,” said Hart.

Disclaimer: The comments uploaded on this site do not necessarily represent or reflect the views of management and owner of Cebudailynews. We reserve the right to exclude comments that we deem to be inconsistent with our editorial standards.