In the world of automotive advertising, Super Bowl Sunday is the one day of the year where pretty much anything goes. Nissan exemplified that strategy in its return to the Super Bowl ad ranks for the first time since 1997, with a dramatic 90-second commercial titled “With Dad.” The commercial combined a touching storyline with the debut of future Nissan race and production vehicles.
The story, which follows an up-and-coming race driver through his journey to the highest levels of motorsports competition, uses a narrative soundtrack provided by Harry Chapin’s iconic “Cat’s In the Cradle.” It depicts the struggles of a father and mother to balance work and family while they raise their son. In the end, the cycle, so well known in Chapin’s song, is broken.
In connection with the “With Dad” commercial Nissan will donate $1 million to help people build a better future for themselves and their families through a contribution in support of Habitat for Humanity and Wounded Warrior Project (WWP).
As for the images of fast cars shown in the spot – along with the historical Nissan racing footage used as a backdrop – they, too, were out of the ordinary. Shown for the first time anywhere was the new Nissan GT-R LM NISMO, which will contest the LM P1 class of the FIA World Endurance Championship, the highest category in world sports car racing. The highly innovative front-engined, front-wheel drive vehicle, with its aerodynamic bodywork, is powered by a 3.0-liter V6 twin-turbo gasoline engine and a kinetic energy recovery system. It is a combination expected to produce around 1,250 horsepower under race conditions.
The all-new Nissan Maxima, first seen in concept form in 2014, was also shown at the end of the ad.
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