Last April 2015, Toyota Motor Philippines Corporation (TMP) registered a total of 9,467 units for the said month. This has brought the number one automotive company in the country to break the one million sales mark. Based on the most recent Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI) report, Toyota recorded 1,000,468 units since it started operations back in 1989.
The well-loved Toyota Tamaraw FX, Revo and Innova combined sales total to 268,065; while the Corolla and the Vios have contributed 213,325 and 157,347, respectively, to Toyota’s 1M Sales in only less than three decades.
As one of the major players in the local automotive manufacturing industry, Toyota has sold a total of 615,899 units of locally-manufactured vehicles, all produced in its previous Bicutan assembly plant and Santa Rosa facility in Laguna. This is a testament to Toyota’s thrust in continuously producing ‘always better cars’ that has gained trust from its customers in the country.
In a statement, TMP President Michinobu Sugata conveyed, “Achieving this 1 Million Sales Milestone is a great accomplishment for our company and the local automotive industry. We initially forecasted that this breakthrough will only be realized by the 2nd semester of the year, but because of our continued strong sales, we achieved this feat 3 months ahead of time. Toyota Philippines’ 1 Million Sales milestone has been made possible in just 27 years, through the loyalty and trust of our customers and the strong partnerships and linkages we have forged with all our stakeholders. Truly, we owe this achievement to them. We, at Toyota, put to heart that achieving more than 1 Million sales only means that we have already generated more than a Million customer smiles. While this delights us, it further fuels us to serve our customers more fervently by consistently providing better products and services through our 47 dealers nationwide.”
“As the Company reaps the fruits of its successes, TMP seriously takes on its commitment in driving the Philippines toward social and economic development. Aside from economic contributions through investments, taxes and duties paid, as well as stable employment generated, Toyota remains committed to invest in people and technology, as well as actively implement corporate social responsibility (CSR) activities in the areas of health, education, environment, and community service. On top of making our customers smile, we also want to put a smile on the faces of many Filipinos by giving back to society,” Sugata further remarked.
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