VW PH launches partnership with Robinsons Malls on CSI campaign

Since its launch at the Manila International Auto Show (MIAS) last April 9, Volkswagen Philippines’ Child Safety Initiative corporate social responsibility project, has been giving children as young as four years of age sample driving experi

From left: Philippine Global Road Safety Partnership Secretary General Bert Suansing, DOTC Assistant Secretary Dante Lantin, Robinsons Land Corporation’s (RLC) Consultant for Government Affairs Tommy Lee O, RLC Operations Director for Luzon Irving Wu, and VW PH Marketing Director Arnel Doria during the ribbon cutting ceremony at Robinsons Magnolia last May 23.

ences using a simulated road system. The objective is to educate their young minds on the proper traffic rules, as well as to heighten their awareness on possible dangers on the road. There had been five such activities so far, generating many positive responses from the kiddie participants, their parents and observers.

Volkswagen Philippines is also pleased to announce its partnership with one of the largest mall chains in the country, Robinsons Malls. The collaboration was formally declared last May 23 at Robinsons Magnolia, graced by no less than the Department of Transportation and Communications’ Assistant Secretary Dante Lantin.

“We are pleased to partner with Robinsons Malls in our campaign towards child road safety,” VW Philippines’ President and CEO John Philip Orbeta said. “They have provided ample space in their malls to allow us to lay out our road tracks and let families to have their kids go through this extremely important educational opportunity in a fun learning environment.” In Robinsons Magnolia last May 23 to 24 alone, a total of 200 kids underwent orientation from professional driving instructors of the Philippine Global Road Safety Partnership, went on a practice run, completed the driving tasks given, and finally received their Junior Driver’s Licenses. Registration and participation are absolutely free. At Robinsons Las Pinas last May 30 to 31, 175 children actively participated with their parents.

“We are very happy to be a mall partner of Volkswagen Philippines for this worthy project. We believe it is better to inculcate the importance of road safety while our children are young,” expressed Robinsons Land Corporation Operations Director for Luzon Malls Irving Wu.
With five legs done and 624 licensed junior drivers, Volkswagen Philippines has more of this significant yet fun activity in the pipeline:

June 13 Volkswagen BGC  (Family Day)

June 20-21Glorietta

June 27-28 Robinsons Metro East

July 11-12 Robinsons Place Antipolo

July 18-19 Robinsons Galleria

July 25-26 Market Market

Aug 1-2 Alabang Town Center

Aug 8-9 Robinsons Place Malolos

Aug 15-16 Robinsons Place Manila

Sept 5-6 Robinsons Forum Mandaluyong

Sept 19-20 Robinsons Lipa

The Volkswagen Child Safety Initiative campaign has three institutional partners, namely Safe Kids World Wide Philippines, Department of Transportation and Communications and Philippine Global Road Safety Partnership.