Aston Martin now in Manila

Aston Martin Manila is now open for business

Aston Martin’s ongoing expansion in the Asia Pacific region has finally reached the shores of the Philippines last September 16th.  The marque’s first dealership in the country opened its door this month and was a collaboration of two families deeply rooted in the automotive industry. DBPhils Motorsports Incorporated, the official Aston Martin distributor in the country is a joint venture by the families of Marc Tagle and Wellington Soong. The Tagles are the distributors of Bridgestone tires and had recently celebrated 60 years in the business while the Soongs are the purveyors of luxury car brands like Ferrari, Maserati and two other British brands Land Rover and Jaguar.

Its showroom is located at the ground floor of W Fifth Avenue Bldg., 5th Ave., corner 32nd St., at the business district of BGC, Taguig City. To ensure the convenience, quality and level of excellence in after sales service, Aston Martin Manila will also offer door-to-door pickup and delivery services for maintenance and repairs of customers’ vehicles. Its owners are assured that their beloved cars will only be maintained by Aston Martin-certified technicians using the brand’s latest diagnostic equipment and tools. “We will welcome all Aston Martin owners at our new state of the art aftersales facility, including those who imported their cars prior to our official presence. This will be a new start for existing Aston Martin customers” said Marc Tagle, chairman and president of DBPhils.  

The cherubic-looking Marc Soong addresses the visitors during the Aston Martin launch.

Welcoming the announcement of the new dealership in Manila, Aston Martin Asia Pacific Regional Director Patrik Nilsson said – “The economic growth in Asia Pacific represents a huge potential for the brand. I am very pleased that we have found the perfect partners in Manila who share our passion for Aston Martin. This expansion will surely strengthen our network.”

DBPhils chairman and president Marc Tagle

DBPhils managing director Nicky Mariano said that Aston Martin Manila will carry the full range of Aston Martin sports cars ranging from the track-inspired Vantage, DB9 and four-door Rapide S as well as the flagship Vanquish model. Mariano further added that he is pleased with the initial orders which they began confirming with select customers even before the official opening of the dealership, including the 100-unit limited production Vantage GT12. 

L-R Nicky Mariano- Managing Director, Isabelle Daza, Patrik Nilsson- Aston Martin Asia Pacific Regional Director, Leslie Tagle-Dinglasan- Director, Marc Tagle- Chairman and President, Jason Soong- Director, Daniel Redpath- Aston Martin Asia Pacific Marketing and PR Manager, Marc Soong- Director, Solenn Heussaff

“The luxury car segment is steadily growing in the Philippines and I am very happy that Aston Martin enthusiasts will now be able to enjoy ownership of these exclusive luxury sports cars” added Tagle. Also present during the launch was one of its director and Tagle’s namesake Marc Soong, the eldest son of Wellington who was visibly excited about the addition of another British luxury automotive brand in the market.

Founded in 1913, Aston Martin is one of the few independent carmakers with a heritage founded on a culture of craftsmanship and passion for excellence. With fresh investment, a new CEO and the strongest model line-up in the company’s history, this luxury British sports car marque is set to make new milestones and is now looking forward to an exciting future. For more information, visit their showroom or log on to www.manila.astonmartindealers.com