NOT JUST anyone can be part of the topnotch Porsche sales force. To be worthy of representing the hallowed Stuttgart name, sales consultants’ abilities must be up to speed much like the peerless vehicles of Porsche. Regardless of where they are, Porsche sales consultants need to abide by standards second to none.
The creation of the Porsche Global Certification System (PGCS) thus reflects the automaker’s earnest efforts at equipping its customer-facing workforce with the tools and skills to most effectively convey the tenets of brand Porsche. It is the first company in the industry to conceive of and implement such a global effort.
PGCS is about staying true to a high bar of customer experience anywhere in the world where Porsche vehicles and products are sold. It also creates a “framework for all future training” through touchstones delivered consistently throughout Porsche’s wide breadth of activities.
Thus, it was significant that Porsche Philippines played host to the PGCS qualification training administered by Porsche Asia-Pacific (PAP) with Nick Wilson as main trainer. Wilson is the brand and strategy manager at Porsche Cars Great Britain. Also present was Daniel Kalai, PAP regional training manager. Holding the event in the country underscored the importance of the Philippines as a market for Porsche.
Sales consultants Sanith Chan from Cambodia, Elain Tan from Singapore, Rustom Yusuf from Sri Lanka, Jason Philips and Sarun Suebsaeng from Thailand, Huong Nguyen Ngoc, Anh Phan Tai, Lieu Lu Thi Bich and Thi Nguyen Thuy Khanh from Vietnam joined David Gomez, Raffy de Leon, Mary Anne Espinosa, Manuel Montilla, Ervin Villafranca and Bryan Ellamil of the Philippines in undergoing intensive basic training on Aug. 10 to 13 and advanced training on Sept. 21 to 24.
“My fellow participants will agree with me that the sessions were extremely eye-opening, even for longtime sales people. It made us appreciate the brand even more and, ultimately, what we need to do to convey its virtues to each person we face through a professional sales process. It’s all about sharing our passion about the Porsche brand, polished even more through the training,” said David Gomez, Porsche Philippines sales manager.
The eight-day training focused on the sales skills required of a Porsche Sales consultant. The final step for attendees is completing the PGCS Final Audit, to ensue at a later date.
For more information, please contact Porsche Philippines at 7270381 to -85, or visit its showroom at 201 Edsa Mandaluyong City.
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