A 2015 brimming with new ventures and achievements spelled the year that was for Columbian Autocar Corp. (CAC), the exclusive distributor of Kia Motors vehicles in the Philippines.
CAC president Ginia R. Domingo shared her insights about Kia’s triumphant year.
She said, “We set a company mantra to ‘Go Higher’ this year, and looking back at what we have all accomplished, I can proudly say that CAC really soared high. We have definitely brought Kia closer to the public through our events, promos, aftersales initiatives, and other marketing efforts this 2015, and we can’t wait to deliver more surprises and more vibrant experiences to our partners and customers come 2016.”
For this year alone, a total of five highly-anticipated Kia vehicles were introduced to the public.
The arrival of the Kia Grand Carnival and the all-new Kia Sorento early this year ushered in more innovative options for motoring fans and loyal supporters of the Korean auto giant.
A grand unveiling of both models was held for motoring media, dealer principals, VIPs, and Kia Motors Corp. executives who flew in from Korea.
Walkthrough
CAC even invited senior members of the design team to do a walkthrough presentation so guests could better appreciate the inspiration and design approach to Kia’s latest models.
Another wave of product launches then gave way for the public to finally experience the all-new Kia Forte.
To the public’s delight, not one, not two, but three variants were introduced.
Forte4 Sedan, Forte5 Hatchback, and Forte2 Koup catered to different personalities and lifestyle needs.
Elegant and versatile, the Forte four-door sedan proved to be a fresh take on everyday driving, while the Forte five-door hatchback became more and more the weekend warrior’s choice, thanks to its comfortable interiors, handsome exterior and spacious seating and carrying capacity.
Rounding up Kia’s triumvirate, the sleek and sporty Forte two-door Koup turned heads not just on the road, but also caught the attention of industry pundits and journalists.
The Car Awards Group Inc. included the Forte2 in their annual Car of the Year-Philippines awards as 2015 Best Compact Car.
Outside of the motoring world, Kia surprised people with a newly-formed volleyball team in the Shakey’s V-League Reinforced Open Conference, and a pristine entertainment complex in partnership with the Araneta Group.
Team Kia Forte served up a different kind of thrill on the court as they fought valiantly in the wildly popular, semi-pro tournament.
World-class acts
Meanwhile, the Kia Theatre opened its doors to world-class acts and provided a modern kind of viewing experience for the whole family to enjoy.
In addition to the 2,385-capacity theater, dining establishments, retail brands, and a massive Kia showroom will complete Quezon City’s entertainment landmark.
Moreover, Kia Motors Philippines’ Facebook page hit a social media milestone as it became the country’s No. 1 automotive page with more than one million fans and “likes.”
CAC even rolled out a special promo to celebrate the achievement and to thank Kia owners nationwide. Through Kia’s 1 Million Give Back Promo, qualified participants received an online discount voucher to purchase the brand’s well-loved SUV, the Kia Sportage, for only P1 million, translating to savings of as much as P240,000.
Without doubt, CAC this year has taken the public for an amazing ride through its campaigns, mall tours and many other endeavors.
Now that the end of the year is in sight, Domingo, being CAC’s leader and president, summed up beautifully how she views Kia’s 2015 journey: “It’s always inspiring to look back and see what we have done. But it’s even more exciting to see what’s ahead and to see what else can be done. From all of us at Kia, prepare to be surprised even more in 2016.”
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