Ssangyong returns to PH at MIAS

The fourth largest South Korean automotive manufacturer reenters the Philippines market under the supervision of an all-new distributor – SsangYong Berjaya Motor Philippines.

SsangYong Philippines unveiled its all-new product lineup to the public today at the 2016 Manila International Auto Show. Featuring three new products that highlight SsangYong’s rich utility vehicle manufacturing heritage, the Korean brand will begin selling the Rodius MPV, the Korando compact SUV and its latest global model, the Tivoli subcompact SUV.

“We are proud to present to the Filipino motoring public SsangYong’s three core global products in the Rodius, the Korando and the Tivoli,” says Dave Macasadia, SBMP Managing Director. “All these models are designed to address Filipino families’ needs for stylish, durable, economic and dynamic modes of transportation,” adds Macasadia.

SsangYong Philippines’ initial offerings will cater to families and individuals who are looking for trendy designs amidst the commonality prevalent in industry products today while at the same time hoping to achieve this without breaking the bank.

“SsangYong Philippines has studied the growing Philippine automotive market and has seen an opportunity in the Sport Utility Vehicle genre,” shares Macasadia.

The 2016 SsangYong Rodius is a dynamic and elegant Multi-Purpose Vehicle with true Sport Utility Vehicle functionality that allows one to go anywhere and carry everything in comfort and style.

It redefines the established norm by delivering all the necessary features and amenities of a luxurious MPV while at the same time displaying the ruggedness and functionality of a full-sized SUV. The 2016 SsangYong Rodius is perfect for families that require the ultimate in space, versatility and comfort.

Powered by a precision-engineered 2.0-liter turbocharged Direct Injection diesel, the 2016 SsangYong Rodius is designed to provide a relaxed journey for the whole family. And with its double-wishbone front and multi-link rear suspension and rear-wheel drive layout, superior handling performance and a comfortably superb riding feel typical of high-end saloon cars are realized.

The 2016 SsangYong Korando is a compact crossover teeming with style, elegance and functionality dressed in a complete package that epitomizes true SUV performance. It symbolizes the forward-thinking direction that SsangYong has set out to traverse. Donning Italian-designed contemporary styling, class-leading creature comforts and unparalleled engine and drivetrain performance, the 2016 Korando comes in four variants to cater to the varied tastes and amenities of the discerning Philippine market.

Three engine options are available for the SsangYong Korando: a 2-liter gasoline and 2-liter CRDi diesel both with 149ps; and a 2-liter CRDi with 175ps. All these are wrapped under a rigid monocoque structure that offers car-like handling, ride and comfort. The 2016 SsangYong Korando variants achieve distinct levels of drivability, functionality and fuel efficiency.

Finally, the SsangYong Tivoli is a smart, modern everyday urban vehicle designed to dynamically deliver and standout with youthful confidence. Its bold, stylish and decidedly different design is the main quality that makes it a standout on the road.

Handsomely equipped with the latest features essential to fast-paced modern day living, the all-new SsangYong Tivoli is packed to the brim and ready to answer to the needs of those who value functional, dynamic and modern design.

Motivated by a 1.6-liter Dual-CVVT gasoline that is mated to either a six-speed automatic or manual gearbox, the all-new SsangYong Tivoli makes for a fun yet comfortable drive around town.

Supporting the day-to-day operations of the newly formed business is parent company Berjaya Auto Philippines. This is the same company that distributes and promotes the Mazda brand in the country.

Macasadia adds, “Our aim is to provide the best service as we uplift the SsangYong brand in the consciousness of the Filipino motorist.” Thus, SsangYong Philippines is welcoming owners of earlier released SsangYong models to visit the upcoming showrooms for servicing and parts requirements. According to Macasadia, this is how SsangYong aims to establish a strong connection with its former and future customers. SsangYong Philippines will further expand its network to address the wants and needs of the growing market.