PIMS less in numbers but bigger in excitement
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September 14,2016
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THE Bangkok Auto Show drew more than a million and a half attendees this year.PHOTO LIFTED FROM MOTORS.CO.TH
If you are reading this section, chances are you are either in the market for a vehicle or curious about what new automotive offerings will be made available locally in the coming months. Or you’re just a pure bred petrolhead who won’t miss a chance to be at a motor show.
The Philippine International Motor Show is set to prove that the local motoring industry is in the pink of health with more than a hundred thousand visitors expected.
But curiously, how does the PIMS compare to the other shows worldwide?
Bangkok motorshow
The Bangkok International Motorshow attracted 1,650,000 attendees from March 23 to April 3 this year, but this figure, impressive as it stands, is still not a match to their 1996 record of 2,087,539 for a 9-day trade event.
The Tokyo Motorshow, one of Japan’s premier motoring event, held on Oct. 28 to Nov. 5 had 812,500 visitors in 2015.
For the 2017 edition, the organizers are looking at surpassing these numbers, and the buzz in the industry is that they are on course to do just that.
Top event
In Europe, the 87th running of the historic Geneva International Motorshow, will be held on March 9 to 19 next year, and if its 2016 figures of 691,000 attendees is anything to go by, Geneva will retain its standing as one of the top 5 events worldwide that should not be missed.
Backed by the biggest global market, Auto Shanghai can now also lay claim to the being largest automotive trade show. Chinese organizers provided a 350,000-square-meter exhibitor space to the 928,000 visitors who trooped to the event venue in 2015.
Meanwhile, across the Pacific, the North American International Auto Show (NAIAS) in Detriot Michigan will hold the 2017 edition on Jan. 8 to 22. NAIAS 2016 recorded 815,575 attendees.
For more than a quarter of a century, the economic impact of NAIAS alone to Michigan was pegged at around $10 billion.
The PIMS numbers might pale in comparrison with its foreign counterparts but it is definitely not wanting in excitement considering the fact that the Philippine market has become one of the most bullish in the region.
The 6th Philippine International Motorshow will run from Sept. 16 to 18 at the World Trade Center in Pasay City.
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